Teresa Millán
Digital Marketing Specialist in Zaragoza, Spain, She/Her
About
Passionate about forging emotional connections between brands and individuals, I am a Digital Marketing Specialist with a strong focus on communication. Armed with a deep understanding of usability and user experience, I bring a unique perspective when it comes to information management and interaction between user and brand.
⌦ Skills
⟶ Figma, Adobe Illustrator, CapCut, Snapseed
⟶ Miro, Evernote, Google Suite, Chat GPT
⌦ Methodologies
⟶ Design Thinking, Coaching
⌦Insights
⟶ B2B and B2C Digital Marketing
⟶ Usability and user experience
⟶ Information analysis and conceptualization
⟶ Communication
⟶ Customer experience
Side Projects
e-Learning. Targeret launch date Sep 2024
Personal Blog
Work Experience
Driven by my passion for self-projects, brand management and brand communication, I decided to take a GAP period of 7 months in 2023. During this time, I dedicated my efforts to conceptualizing and developing Amarillo Fosforeta, an e-learning platform that offers programs of personal and professional development through the powers of personal writing.
During these months, I accomplished the following tasks:
• Brand conceptualization
• Business line conceptualization
• Sales funnel conceptualization
• Conceptualization of online content lines
• Curriculum development for an MVP version
• Art direction in designing visuals for the website
• Web prototype with 21 page views
• Creation of a commercial, editorial, and pocket content calendar
The purpose of this project is to serve as a testing laboratory, allowing me to experiment with strategies and tools that push the boundaries set by the market and of which I can apply 100% of my criteria.
Amarillo Fosforeta is a project that I aim to combine with conventional employment and in which I hope to evolve into a better professional thanks to the testing and innovation within the real market.
• Publication and control of product catalog in marketplaces
•Art direction in corporate photo and video shoots and production
•Email marketing campaign management and analysis
•Creation and control of social media content and corporate blog content
•Design of corporate marketing materials
•Assistance in organization of trade shows and commercial networking events
•Reporting: On-line sales and web analytics reports
Tools: Figma, Illustrator, Mailchimp, Google Suite, Trello, Odoo ERP
Skills: Brand Communication · Brand Development Strategy · Figma (Software) · Usability · Writing · E-commerce · Marketing de Contenidos · Marketing digital · Blog · Data Analysis · Google Analytics · Design Thinking · English
Global UX research consultancy.
We helped companies to understand Spanish users through UX research methodologies.
We offered the following services:
• Benchmark and heuristic evaluation
• Moderated and unmoderated usability tests
• Contextual interview
• Field study
• Diary study
• Card sorting and Tree test
Tools: Figma, Zoom, Miro, User Testing, Google Suite.
Skills: Brand Communication · Brand Development Strategy · Figma (Software) · UX Research · Usability · Writing · Marketing digital · Usability Testing · Data Analysis · WordPress · Design Thinking · English.
•Creation, management, and handling of contextual interviews
•Creation, management, and handling of moderated usability tests
•Heuristic evaluation
•Competitive analysis (Benchmarking)
•Development of presentations, deliverables, and topline reports
Tools: UX Pin, Lookback, Optimal Workshop, User Testing, Miro, Google Suite.
Skills: UX Research · Usability · Writing · User Interface Design · Usability Testing · Data Analysis · Design Thinking · English.
Properties:
H10 Racó del Pí, Barcelona, Abr 2018 - Jan 2020
H10 Hotels Headquartes office, Mar 2016 - Dic 2017 H10 London Waterloo, London, Mar 2016 - Sept 2014
• Revenue analysis and Benchmarking
• Guest communication management via email
• Hotel telephone switchboard management
• Management and communication with market segments: TTOO, OTA’s, Corporate, Mice, Gds, Flash sales and boxes.
• Inventory management
Tools : TMS for hotels- SAP PMS, Dingus, Rate Tiger, GDS, Excel.
Skills: E-commerce · English · Revenue analysis · benchmarking.