Our mission is to assist product teams in focusing on the right topics by leveraging captured in-context user insights. If you've ever wondered which feature to A • sunset in a bloated product, B • keep and evolve in a growing product, our instruments can help with that decision.

We're building research tools to support the work of product teams at scale.

We are product people empowered by our knowledge of technology, embracing the fail-fast approach. No silos.