Founding Product Designer
Full time
Onsite or remote
Unlimited PTO
Mental health support
Flexible schedules
Employee equity
Competitive salary
Healthcare benefits
Will Doenlen
New York City or remote

Open to remote for the right person but prefer on site!


About Persona

Persona is a private social network built for communities. We make it easy to spin up group chats that are backed by a lightweight DAO with communal treasuries and governance. Our mission is to empower communities to launch, scale and share wealth together as they grow. Check out our 2 min pitch video to learn more: <>

What we're looking for

We’re looking for a founding product designer who can lead design for the entire product. You’ll be working directly with the founders and a small team of engineers as we take our alpha app to the next level.

Ideally, you have/are:

  • Strong aesthetic sense, opinionated and distinct

  • Can be both systematic and intuitive, a flexible thinker

  • Experience or passion for designing social products

  • Ability to self-manage and stay focused in a highly ambiguous environment

  • Someone who can figure things out on their own and be proactive with questions

  • Excellent communicator

  • Excited to learn and a quick study


  • Be the source of truth about design on our team. Lead product design on a brand new product, working directly with founders.

  • Design simple and delightful user flows that combine social and web3 finance

  • Conduct user research and testing

  • Develop high-fidelity product mocks using software like Figma

  • Establish culture of design and educate team on design best practices


  • You’ve shipped a product

  • 3-4+ years experience

Bonus Points

  • You have a strong understanding of web3 concepts and best practices.

  • You’ve worked at an early stage startup before.


  • Competitive pay including generous equity

  • Large equity position in an exciting startup with an amazing team

  • Health Insurance

  • Unlimited PTO

What’s to love about Persona

  • We’re a group of artists who started out trying to solve the problem of why it’s so hard to make art and realized along the way there was a much larger problem we could solve. If you’re creative, we’re very understanding about the need to nurture a creative practice alongside work and encourage people to do so.

  • Our home is a gorgeous, plant-filled, 4,000 sq. foot space in Dumbo that serves as not only our office but also as a community gathering space and art gallery. We regularly host meetups, cultural events and parties at the intersection of art and tech.

  • We’re well-funded!

How to Apply

Email us at

  • Include this role's title in your subject line

  • Send us links to your work