Email platforms are in a weird place lately. Platforms grow and stop supporting you. Or they’ll shut down, despite the fact that you need your email to work like it’s a utility that you can depend on. Or they’ll hike their fees, forcing you to go through a stressful migration. Or they’ll add dozens of features that you’ll never want to use. Or they’ll just turn flatly evil.

Email should *theoretically* be easy: write something, send it, repeat. And that’s how it usually is – until it’s not. Turns out email is only hard *when other people make it hard*.

We don’t. We won’t.

What if your email provider actually *wanted* you to succeed, and wasn’t trying to slowly bleed you dry? What if your email provider didn’t change to support a few rich customers? Or they just stuck around at all?

What if you felt *good* about sending your newsletter?

That’s where we come in.

Buttondown makes email easy, painless, and profitable for creators & businesses of all sizes. We’re one of the fastest-growing email platforms on the planet because we care about customers, operate independently, and follow our own principles.

We’re:

- Focused on your success. We prioritize our product roadmap from our customer feedback. We use our own product all the time. And we *don’t* take fees from your paid subscribers.

- As feature-rich as everyone else. Our automations, personalizations, and editor can go toe-to-toe with the big players. And if you want to try your hand at building your own tools, our robust API is feature-complete & beloved in the industry.

- Committed to the long haul. As a small, independent business, we want Buttondown to be our life’s work. We have plans in place for the _really_ long term. No, longer than that. Longer.

In short, we’re everything you want out of an email provider, and nothing you don’t. We want to be the *last* email platform that you migrate to.