Baseline helps businesses incentivize performance with insights from the field of behavioral economics.

How do your business processes enhance or fight the existing heuristics and biases your employees and customers have?

We're building the world's first behavioral economics platform for business.

Our software reduces the amount of cognitive bias that goes into a given decision, and evaluates decisions documents for potential problems (e.g., highlighting potential recency bias or loss aversion).

Baseline helps organizations surface latent reference dependence in stakeholders to determine if outcomes are gains or losses.