About
An insight-led designer creating visual systems and memorable experiences across UX/UI, branding, and experiential.
Contact
Work Experience
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Designing visual systems across digital, brand and experiential
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Web design, UX/UI
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No code web development (Webflow, Squarespace)
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Set design for shoots and immersive events
Joined as the first designer and grew the product from 0 - 1.
- Created and managed our design system
- Handled the product design process from idea to developer handoff
- Created wireframes, user journeys, clickable prototypes
- Ran user testing sessions
I helped develop the design skills and thinking across the company
- Continuously improved our design processes and workflows
- Mentored junior designers
- Created design systems and templates for marketing and social
- Hosted fun lunch-shops to teach people basic Figma skills
Figma (Software) · Product Design · Design Systems · User Research · UX/UI
I joined this small team, helping them define their mission and develop a visual language and design strategy.
- Ran workshops to hone the brand vision and agree on design principles
- Developed a digital strategy and produced brand guidelines
- Revamped their social content
- Mentored content creators to raise design standards
- Worked with a UX researcher to go through several iterations of the core offering
Design Strategy · Brand Design · Team Workshops · Brand Strategy · Mentoring · Graphic Design
Helped companies create dynamic experiences both online and IRL. Notable projects include:
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An interactive window display for Adidas props
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Production design for Superflux
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Spy-themed mini-games for Bright Little Labs
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Interactive installations for the British Museum, Science Museum, and Brainchild Festival.
"Tash has worked with us for a number of years and she’s absolutely brilliant. She brings fresh, innovative ideas, a great energy and has an extremely collaborative working style. Tash has helped develop a spy app for kids, a postal subscription product, as well as adding to general creative ideas across the business. She’s happy to get stuck in to whatever is going on, always adds value, and has an extraordinary mind. Thanks Tash!" - Sophie Deen, CEO
Awards
Lead product and graphic designer and for a mood-boarding tool launched on Product Hunt.
An addictive not-a-board game. Considered for development by Hasbro.
Side Projects
A workshop where we used critical thinking around AI assistants and gender to design and prototype a chatbot that could better help minority groups
A two week long residency of talks, workshops and co-creation around the future of work, travel, leisure, and relationships.
Education
Exhibitions
Writing
An article about the power of dreams for the creative mind.