I joined as the first designer and grew the product from 0 - 1, creating the design language and developing design skills across the company as the team grew.

• Built and maintained a design system that streamlined development, reduced design inconsistencies, and cut developer handoff time.
• Handled the entire product design process from idea to developer handoff. Created wireframes, user journeys, clickable prototypes
• Led user testing sessions, uncovering key usability issues feeding back insights to guide the roadmap.
• Continuously improved our design processes and workflows
• Mentored junior designers in both hard and soft skills
• Led workshops teaching cross-functional teams essential Figma and UX principles through play.

"I had the pleasure of working with Tash for almost two years. I was consistently inspired by her ability to think creatively and critically. She's super passionate and this rubs off and inspires everybody she works with.We worked on a ton of projects together and Tash was always digging deeper and looking at problems from every possible angle. Everything she'd touch would always look great, I always trusted her creative vision and the results it would bring in." - Charlotte Mara, Brand & Community Manager @ Visualist

Figma (Software) · Product Design · Design Systems · User Research · UX/UI

I joined this small team, helping them define their mission and develop a visual language and design strategy.

• Ran workshops to hone the brand vision and agree on design principles
• Developed a digital strategy and produced brand guidelines
• Revamped their social content
• Mentored content creators to raise design standards
• Worked with a UX researcher to go through several iterations of the core offering

Design Strategy · Brand Design · Team Workshops · Brand Strategy · Mentoring · Graphic Design

Designed interactive installations and digital experiences for intimate events and global brands, with projects reaching over 50,000+ users and event attendees.

Notable projects include:

• An interactive window display for Adidas props

• Production design for Superflux

• Spy-themed mini-games for Bright Little Labs

• Interactive installations for the British Museum, Science Museum, and Brainchild Festival.

"Tash has worked with us for a number of years and she’s absolutely brilliant. She brings fresh, innovative ideas, a great energy and has an extremely collaborative working style. Tash has helped develop a spy app for kids, a postal subscription product, as well as adding to general creative ideas across the business. She’s happy to get stuck in to whatever is going on, always adds value, and has an extraordinary mind. Thanks Tash!" - Sophie Deen, CEO

An addictive not-a-board game. Considered for development by Hasbro.

A two week long residency of talks, workshops and co-creation around the future of work, travel, leisure, and relationships.