Natasha Hicken

Natasha Hicken

Designer in London, She/her

About

An insight-led designer creating visual systems and memorable experiences across UX/UI, branding, and experiential.

Contact

Work Experience

2022 — Now
Digital/Experiential Designer at Freelance
  • Designing visual systems across digital, brand and experiential

  • Web design, UX/UI

  • No code web development (Webflow, Squarespace)

  • Set design for shoots and immersive events

2020 — 2022
London

Joined as the first designer and grew the product from 0 - 1.

  • Created and managed our design system
  • Handled the product design process from idea to developer handoff
  • Created wireframes, user journeys, clickable prototypes
  • Ran user testing sessions

I helped develop the design skills and thinking across the company

  • Continuously improved our design processes and workflows
  • Mentored junior designers
  • Created design systems and templates for marketing and social
  • Hosted fun lunch-shops to teach people basic Figma skills

Figma (Software) · Product Design · Design Systems · User Research · UX/UI

2020 — 2021
London

I joined this small team, helping them define their mission and develop a visual language and design strategy.

  • Ran workshops to hone the brand vision and agree on design principles
  • Developed a digital strategy and produced brand guidelines
  • Revamped their social content
  • Mentored content creators to raise design standards
  • Worked with a UX researcher to go through several iterations of the core offering

Design Strategy · Brand Design · Team Workshops · Brand Strategy · Mentoring · Graphic Design

2018 — 2020
Freelance Creative Consultant at Adidas, British Museum, Brainchild et al.

Helped companies create dynamic experiences both online and IRL. Notable projects include:

  • An interactive window display for Adidas props

  • Production design for Superflux

  • Spy-themed mini-games for Bright Little Labs

  • Interactive installations for the British Museum, Science Museum, and Brainchild Festival.

2017 — 2018
UX/Graphic Designer at Bright Little Labs
London

"Tash has worked with us for a number of years and she’s absolutely brilliant. She brings fresh, innovative ideas, a great energy and has an extremely collaborative working style. Tash has helped develop a spy app for kids, a postal subscription product, as well as adding to general creative ideas across the business. She’s happy to get stuck in to whatever is going on, always adds value, and has an extraordinary mind. Thanks Tash!" - Sophie Deen, CEO

Awards

2022

Lead product and graphic designer and for a mood-boarding tool launched on Product Hunt.

2017

An addictive not-a-board game. Considered for development by Hasbro.

Side Projects

2023

A workshop where we used critical thinking around AI assistants and gender to design and prototype a chatbot that could better help minority groups

2020
Code vs Covid Hackathon
2017

A two week long residency of talks, workshops and co-creation around the future of work, travel, leisure, and relationships.

Exhibitions

2022
Route Artlantique Presentation
London
2019
Whywork? at LCC Well Gallery
London

Writing

2022

An article about the power of dreams for the creative mind.