Creative strategy and development of social-first campaigns, brand strategy, and platform-native production guidance. Focus on performance and brand metrics for fintech, beauty, fashion, subscription, and mobile apps.

Senior creative strategist at Meta's in-house Creative Shop team. Led global creative solutions and strategy, driving impact for advertisers across multiple verticals. Work included creative leadership, concept development, prototyping new product ideas, production framework design, and creative research for ad products. Role involved regular interface with advertisers' C-level stakeholders and speaking at events for large audiences. Work featured by Meta at industry events including Cannes Lions and Adcolor.

Communications & marketing manager for tech startup. Led strategic development and execution across all content and creative; brand identity and positioning, client presentations, investor pitch materials, product prototype design. Clients: Ryanair, Rakuten, Lufthansa

International freelance creative, working with agencies and brands to develop global and European campaigns. Accounts included Colgate-Palmolive, Bacardi, Mars.

Developed integrated campaigns for Colgate-Palmolive brand portfolio across all European markets, designed experiential activations, supported creative development and scale for global concepts.

Creative on priority client campaigns including Guinness, Mars, and Carlsberg. Extensive experience developing shopper marketing for Diageo and Mars brand portfolios, experiential retail activations, and new product launches.

Mentor and creative consultant for female business owners. Supporting Meta's #SheMeansBusiness program, in partnership with NatWest.