About
I’m a designer who codes, bridging design and development to deliver complete digital solutions. With over 7 years of UI/UX experience, I’ve successfully taken digital products, websites, apps, and e-commerce stores from concept to market, driving impactful results.
Present:
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Principal Product Designer at CloudJoi, a pioneering platform reshaping performing arts, culture, and live entertainment experiences.
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Running ShadowCraft Studio, which specializes in eCommerce and digital product design. We’re one of just 15 partners featured in the Malaysia Shopify Partner Directory. I have built over 10 online stores for brands like Roxy, Quiksilver, and DC Shoes.
Past:
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Developed Dotastatz, a hobby gaming app with 30,000+ downloads and a rating of 4.5+
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Served as the founding designer of CloudTheatre Space, a ticketed streaming platform that achieved $6M in ticket sales within 2 years.
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Designed and developed Oriental Daily News App, ranking top 4 in Malaysia's newspaper category (surpassed only by Twitter, Reddit, and Newswav).
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Designed and developed numerous websites and apps across the media, hospitality, and education sectors for clients such as Holiday Inn Hotel, InterContinental Hotel, Cambridge English for Life, Realschools, and Realkids.
Work Experience
ShadowCraft Studio is a one-man eCommerce and digital product design studio, specializing in creating websites, apps, and eCommerce experiences. We are one of just 15 partners featured in the Malaysia Shopify Partner Directory.
As a Shopify Partner and Expert, I've helped big names like DC Shoes, Roxy, Quiksilver, and Billabong set up Shopify stores in Malaysia and Singapore. Since March 2024, I've launched over 10 successful Shopify stores.
My responsibilities:
→ Contributing across all phases of the product stack, with opportunities to learn, grow and lead in everything from user research to UI/UX design to front-end development.
My accomplishments:
→ Designed and developed the ticketed online streaming platform that gives audience unprecedental digital theatre experience. — CloudTheatre Space. The platform has generated over 6 million ringgit in ticket sales within the first 2 years.
My responsibilities:
→ Produce high-quality UI/UX design solutions through wireframes, visual and graphic designs, site maps, and prototypes.
→ Cooperate with back-end developers to build the frontend of the website and mobile application using React Native/JS, Laravel PHP and more.
→ Manage the production of final deliverable and prepare a detailed project plan to schedule key project milestones, workstreams & activities.
My accomplishments:
→ Designed, developed a newspaper mobile application that got 50,000+ downloads and has 100+ million monthly visitors.
→ Created a gaming statistic mobile app for Dota 2 player that got 5,000+ downloads.
My responsibilities:
→ Design and develop a variety of websites and mobile applications including e-commerce, business landing pages, wedding planning platform, and etc.
→ Design brochures, logos, advertisements, and other communication materials.
My accomplishments:
→ To advance my programming career, I have completed multiple online website and mobile app development certification courses, such as frontend development from FreeCodeCamp and iOS mobile app development from Coursera.
→ Using the knowledge I gained from the courses, I designed, developed and published several mobile applications for my company using Swift and Java.
Projects
Became the founding designer at a startup that provides ticketing and streaming services for performing arts and live entertainment shows.
Had a hand in designing and developing a newspaper mobile app that got 50k downloads.
Side Projects
Built my own product from scratch within 2 months. the app currently has more than 10,000 downloads and had an overall rating of 4.5+.
Designed a logo for a friend who plays in an indie band.