• President: Arts and Cultures Club
• Vice President: International Student Association
• Study Abroad: Shanghai, China; studied administration principles & concepts for strategy design, implementation in global markets through coursework and agency visits

• Designed, tested, introduced grocery wayfinding solutions by incorporating 2D maps and augmented reality, improved navigation efficiency and significantly enriched eCommerce for 14.5M+ digitally engaged shoppers.

• Developed and integrated comprehensive web, mobile, and in-person experiences by identifying user personas, customer journey maps, led to a 75% increase in customer satisfaction across 2000+ stores of Stop & Shop, Food Lion, GIANT, and Giant Food.

• Advocated for high-quality user experiences by collaborating with cross-functional teams to ensure seamless implementation of design features across multiple retail brands, drove consistency throughout the customer journey.

• Conducted HCI research, literature reviews on the role of UX/UI in combating misinformation on social media; built and tested 5 prototypes of Community Notes (Birdwatch) by X (Twitter), achieved 80% success rate, iterated solutions based on user feedback.

• Authored a detailed research paper documenting findings and recommendations, presented it to stakeholders, contributed to ongoing research and development efforts to address misinformation on the X (formerly Twitter) platform.

• Contributed valuable insights on visual design and user psychology to advance the field of human-computer interaction.

• Implemented qualitative and quantitative analysis from usability studies to formulate 9 mixed-reality projects for spatial computing, and built an e-magazine website for “Future of Work in XR/VR/AR” exhibition.

• Conceptualized and developed high-fidelity app prototypes for 21 start-ups across various sectors, including healthcare, VR, AR, fintech, and education; facilitated data-driven branding and user acquisition strategies.

• Oversaw market research, created detailed user flows, and developed visual directions, resulting in the establishment of effective UI design system components that enhanced engagement by 270%, ensuring a cohesive and engaging UX.

• Initiated and executed foundational branding and UI design systems from the ground up, worked closely with start-ups to align visual identity with user needs and market demands.

• Redesigned the entire SDSU Global Affairs website, weekly e-Newsletter for 1.8M+ monthly users, created consistent graphic assets using scalable design systems.

• Ensured effective communications to implement and provide iterative feedback, meet quality standards, and achieve quarterly KPIs.

• Created 250+ apparel designs for U.S colleges in the West Coast.

• Grew a network of strategic partnerships with manufacturers and providers in the apparel sector via e-commerce and direct sales channels.

• Spearheaded product research and MVP design for 15 iOS apps, utilized A/B testing, lean startup methodologies, strategically led media marketing campaigns to drive engagement.

• Proactively hosted 1:1 calls with stakeholders to gather product insights, validate assumptions, and refine user-centered designs for enhanced market value alignment.

• No Cap is an app I’ve made that provides tools to change text capitalization and style for meme creators, and anyone working with text-based content.

• Crafted, developed, published the SwiftUI app on the Apple App Store; received 24K+ impressions, 5-star ratings.

• Led collaboration with Mayor Thomas P. Koch, city officials, PMs, designers to prototype and deploy augmented reality interactions for Quincy’s Presidents Trail project, generating impactful digital storytelling for 400,000+ visitors and residents.

• Crafted unique illustrations and album cover artworks for a variety of musicians and artists, spanning multiple visual styles.

• Created collections of artworks over several years, emphasizing visual storytelling through a broad spectrum of themes and techniques. These collections are available on my website, and have attracted attention from art enthusiasts worldwide.

• 2019 Pitch Deck Competition at the ZIP LaunchPad startup incubator.
• Ranked first among 20 teams at SDSU’s annual pitch-fest by creating a community app for group discounts

• Showcased portfolio, talked about content creation process with Apple Marketing and my practical workflow of tools.

• Received online recognition and contest grand prize.

• Presented three sessions on cross-cultural topics at San Diego State University in association with the Global Perspectives Symposium Program
• Contributed to global discussions facilitated by professors at San Diego State University
• Sessions: Web Honors College Program, Intercultural Communications (COMM 371), International Studies (PSFA 350)