• Performed Heuristic evaluation for existing websites - Financial Protection Forum & Global Risk Financing (GRiF) projects
• Conceptualized and provided design recommendations for key applications - Disaster Risk Financing & Insurance Program (DRFIP)

• As an Early member of the design team, owned the hiring (campus and lateral) process viz., funnel building, candidate experience & employee onboarding. Grew the team from 1 to 10 people in span of 8 months and mentored them along the way.
• Led and delivered UX redesign of flagship products; conceptualized customer experience for newer products with focus on improving Tracking visibility & Operational metrics across Warehouses / Distribution centers. Increased downloads (by 3x) and DAU (by 2.5x) significantly after the launch of redesign. Improved UX CSAT score from 3.1 to 3.9.
• Delivered FourKites Design System v1.0 and v2.0 to ensure consistent user experience across our product suite.
• Created a culture of customer obsession by strong participation in User Conferences, Customer Advisory Board (CAB) sessions, Customer calls, On-site field visits.
• In the spirit of championing a more open & transparent organisation culture, created Demo Day - a forum for teams to share their work and learnings. This helped create visibility across teams and cross-pollinate learnings.

• Championed user experience of 22 applications across Web, Desktop, Mobile, Hololens and Tango platform for various products including - Connect, Storefront, ATLAS, eCognition, Facility Management.
• Worked closely with Head of Design to deliver Design Strategy document and direction for design team.
• Created & participated in internal forums to ensure customer stories are surfaced and represented adequately.
• Mentored a 5 member team to help identify their career goals and procured training budget to aid their professional growth.

• Collaborated with internal developers to build designs for Data pipeline platform, Self-serve API portal, OSS platform, Chrome plugins, slackbots to increase overall productivity, reduce engineering cost and facilitate developer operations at scale
• Ideated and built creatives for onboarding and product demo videos for a set of internal facing (engineering) tools. Reduced engineering time spent on "how-to queries" by 50%.
• Helped with design collaterals for company-wide initiatives and events - like, marketing, hiring & brand building.

• Managed and led a variety of user experience design projects for the Innovation team at Standard Bank - ATM redesign, financial planner tool and communication design for key messaging to bank's customers
• Understanding users’ ecosystems through data gathering techniques — observation, stakeholder interviews, focus group discussions & contextual inquiry, persona stories and detailed mood boards.
• Devised in-lab and remote based UX Validation and Usability Tests.
• Conducted performance and persuasion based UX reviews.

• Worked for a myriad of clients to enhance their products' User Experience and helped in optimising specific client metrics like operational cost, conversion, reduced effort, etc.
• Delivered pre-sales engagement collaterals and worked on POCs to win customers
• Won 2.2M worth of customer deals.

Working with CARESpaces (Indian performing arts safe-space) to provide support to peers by dedicating time, providing resources and actionable solutions towards addressing sexual and identity-oriented misconduct.

Between Dec 2019 and Feb 2021, mentored and coached 70+ individuals on all things related to design - higher education, hiring, product consulting, salary negotiations especially for women designers, design-engineering collaboration, UX writing.

Active Member of: Student Academic Forum, Student Book Bank, SIMChords (Music Club), SIMCognition (Knowledge portal), SIMConnect (Online Branding and Marketing Cell), SIMClairvoyance (Guest Lecture Series), SIMCinema (Film Club), SIMCapture (Photography Club)

Active member: Abhilasha, Jhankar, Montage Club, Quiz club, Literary Club, Music Club

Credential ID 2013-283