About
5 years of trusted agency experience working cross-functionally with designers, developers, clients, and product managers building React Native, Android, iOS, and wearable tech.
Work Experience
A key member of the MindSea product design team, with a particular emphasis on human centred design, UI design systems, UX research, and product strategy for North American HealthTech startups and funded scale-ups.
• Leading client meetings, eliciting requirements and managing client relationships, effectively translating product strategy from stakeholders to development team.
• Consulting across management, development and design teams to coordinate accurate estimates/product requirements, while liaising daily with clients to update deliverables, budgets, schedules and manage expectations.
• Conducting data analysis of mobile app usage metrics, increasing engagement by interpreting user behaviour and designing functionality that promotes interaction.
• Researching using various UX methods including surveys, competitive analysis, and remote user interviews with software tools such as usertesting.com
• Design-reviewing front-end React Native UI components with developers to meet spec standards prior to submitting builds to Google Console & App Store Connect.
• Designing components to specification with development teams for use within internal design systems, ensuring they are scalable while meeting WCAG AA standards.
• Consulting across management, development and design teams to coordinate accurate estimates/product requirements, while liaising daily with clients to update deliverables, budgets, schedules and manage expectations.
• Leading a team of 10 full stack web developers and creative designers alongside Director while managing 12 Wordpress based websites / Vue.js web apps concurrently.
• Leading technical client training sessions of Wordpress editor (in-person, phone, email).
Skills: Project Management · Client Relations · Communication
The third member of the MindSea design team, with a particular emphasis on human centred UI/UX design for North American startups, funded scale-ups, and enterprise news media publishers.
• Crafting communications to differentiate products from competitors, identifying MVP features and benefits for various user/customer segments within a market.
• Mocking up UI wireframes and technical UX documents to describe use cases and product requirements for marketing, development and internal departments.
• Testing usability of wireframes and rapid prototypes using Sketch, Photoshop, Illustrator, and inVision, while using GSuite tools such as Drive, Sheets, and Docs to report findings and data.
• Managing project deliverables using Scrum practices and lean design methodologies, while employing IDEO’s design thinking principles/techniques to conduct user research.
Education
Studies included: Project Management, Ethical Decision Making, Marketing, Management, Operations, Financial Analysis, Economics, Communication, and a final capstone project focused in Equity, Diversity, and Inclusion
Studies included: Marketing, Management, Operations, Financial Analysis, Statistics, Economics, Psychology, English, Communication
Studies included: Brand Development, Logo Design, Layout and Design for Print and Web, Advertising, Digital Marketing, Packaging and Promotions, Front End Design for Web, Designing User Experience, Print and Production, Adobe Suite.
Skills: HTML5 · Cascading Style Sheets (CSS) · Web Design · Front-End Development · Responsive Web Design