
Seth Merrill
Content marketer in Mesa, AZ
About
A journalist, a storyteller, and a salesman stacked one on top of the other wearing a single, adult-sized "content marketer" trenchcoat.
Work Experience
Managing thought leadership content (blog, newsletters, social and webinars) for the Lucid visual collaboration suite.
Occasionally writing thought leadership and long-form guides for B2B SaaS companies in the evenings and on the weekends.
Functional lead role managing blog, newsletter, external writer network, brand marketing campaign content, marketing emails, product copy and some social.
Top-of-funnel content for technical professionals (webinars, blogs, newsletters, podcasts, interactive content) plus content support for social, GTM campaigns and events.
Wrote product education micro-sites and learning modules for retail employees and pro ambassadors, working with clients including Arc'teryx, Dakine, New Balance, Icebreaker, Natrol, Garmin, Incase and Hydro Flask.
Ghostwrote press releases, blog posts and marketing copy for PR clients including Pluralsight, Domo, SIM Partners, Alterra, Tongal, Goal Zero and more.
Projects
I wrote the first four customer case studies for Fairing, establishing a house style and tone that positioned Fairing as a premium Shopify app for post-purchase survey and leader in the D2C marketing attribution space.
Led production and coordination on a GTM webinar announcing four new product capabilities; beat previous high webinar reg/attend numbers by 5x.
Break down of how to pass vendor risk assessments from the vendor's (sales team's) side.
Pitched topic and ghostwrote piece placed by our PR team. Topic spun out into a couple speaking opportunities for our evangelist.
Wrote original thought leadership on the concept of "innovation repositories," a way for agile teams to think about always-on documentation as part of the collaboration process
Wrote a guide on building and running a successful sales proof-of-concept program.
Ghostwrote tactical piece for Champify founder to build credibility and provide value to sales professionals.
Ghostwritten piece for Champify founder to establish thought leadership and credibility with sales leadership audience.
Ghostwrote piece for Champify founder to help establish brand thought leadership.
Supported launch of Polywork's first Help Center with copy and editing support on creation of 20+ micro help articles.
Wrote marketing, social and email copy and determined social and ambassador launch strategy for high-priority feature, Collections.
Wrote marketing, email and social copy and built social media launch strategy for popular, high priority feature, Dark Mode.
Freelance how-to article I wrote that helped me land a full-time position at Polywork.
Supported launch of Pluralsight's first dedicated technical blog by pitching, securing and editing 16 net new content pieces from SME network in a three-week timeframe.
Led social promotion for annual livestream event and wrote interview questions for several celebrity guests, including LeVar Burton, who laughed at a Community reference I included. Still geeking out.
Developed concept for, organized and wrote promotional copy for Pluralsight highest registered and attended webinar ever, and largest pipeline-producing webinar of the year.
Concepted celebration and relaunch of javascript.com for its 25th anniversary and organized "State of JavaScript" panel webinar
Concepted and executed quick-turnaround resource guide at start of COVID-19 pandemic.
Microsite recapping and repurposing some of our most popular tech content of the year across different topics, distributed via newsletter.
Concepted and launched Pluralsight's first free educational course launched by the marketing team, marking the 50th anniversary of the moon landing. (Course since retired)
Concept, outreach, editing and supporting copy for leadership strategy guide. Top 5 performing newsletter offer in 2019 with multi-million in pipeline produced.
Concepted and wrote copy for some humorous Pi Day brand awareness/community engagement content for Twitter.
Side Projects
A newsletter breaking down my favorite brand content, copywriting and social media on the internet.
My personal writing on miscellaneous topics.