Managed a team of 4 designers on SoftwareAdvice and UpCity. Led a full redesign of product and category pages to boost SEO, drive organic traffic, and make it easier for customers to find the software they need.

Helping startups clarify vision, nail down strategy, and jumping in where needed to bring designs to life.

Led a team across product, brand, content, and operations design. Delivered major launches like Profiles, Access Management, and Data Governance while pulling off a complete rebrand. We turned complex data products into experiences people love.

Created UX research programs, drove design for Access Management and integrations with Slack and Teams, and contributed to AI development on the Atlas project.

Built and managed a team of seven creatives and launched 50+ projects for names like Discover, EY, and AAA. By year four, design was driving nearly half of our revenue.

Led design on enterprise solutions, from BVoIP to a “Northstar” vision for device management—aiming to make complex tech feel straightforward.

As part of the Intuit Labs team I built the first mobile tax filing app, a client matchmaking tool in QuickBooks, and a CRM for CPAs to manage their client load more effectively.

As the founding designer, I integrated customer feedback into every design aspect, making our app exceptionally user-friendly and conducting extensive market research to stay user-centric.

Profiles simplifies building customer 360 profiles through identity resolution, user features, and a comprehensive customer table, drastically cutting down development time and effort.

Leashes for reactive dogs. Because, let’s be real, your dog’s the one walking you—might as well make it look good.

Founded Weird Street to connect skilled small business owners with top professionals, creating a vibrant marketplace and community that tackled everyday business challenges effectively.