Steve McBeath

Steve McBeath

Senior Product Designer in New York

About

Hi 👋, I’m Steve a Senior Product Designer, originally from Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿. I'm currently working in Web 3.0 for Synthetix. Previously I was an Interaction designer at Halopowered.

My creative inspiration comes from a sense of place. I’ve lived and worked in many of the world’s biggest and best cities. Beginning in the East End of London, I was surrounded by many cultures, colors, and sounds. After moving state-side, I called the vibrant and quirky Venice Beach home. And later, New York City and San Francisco’s inspiring architecture, art/music, and residents further developed my perspective on modern life.

When I’m not working on UX/UI projects, I explore my passion for illustration & typography. I have honed my design skills in study and in practice with over 15 years of experience and have obtained certifications in design & typography.

Side Projects

2024

Honeycomb is on a mission to make crypto accessible to all. It aims to provide a fun and intuitive interface for managing DeFi positions without all the complexity.

Work Experience

2022 — Now
New York

• Developed a UX/product strategy that enhanced user engagement by 30%.

• Delivered highly engaging solutions resulting in a boost in product adoption.

• Conducted usability testing to refine and enhance product features.

• Crafted and implemented robust design guidelines for the brand.

Skills: User Interface Design · User Experience (UX) · Wire framing · User Interface Prototyping · User Experience Design (UED) · User-centered Design · Figma (Software)

2014 — Now
New York

• Designed the UI for a medical application, working closely with product managers and engineers to deliver a seamless user experience.

• Collaborated with cross-functional teams to design compelling infographics and advertising materials, enhancing brand visibility and engagement across multiple platforms.

• Led the design and execution for national brands, partnering with creative teams to ensure alignment with brand strategies.

Skills: Illustration · Design · Visual Design · Search Engine Optimization (SEO) · Graphic Design · Typography · Print Design · Design Studio · Design Strategy

2015 — Now
Senior Visual Designer at Ideate Create Studio
New York

• Created concept-driven design solutions for diverse projects, elevating brand identity and digital experiences.

Skills: E-Commerce · Search Engine Optimization (SEO) · Visual Design · Illustration · Typography

2019 — 2022
New York

• Delivered comprehensive design solutions, collaborating with external stakeholders to ensure alignment with business goals.

• Facilitated collaborative efforts with product managers, engineers, and stakeholders, resulting in the development of user-centered design solutions.

• Designed comprehensive wireframes, user flows, and interactive prototypes, enabling user testing that informed design decisions that enhanced overall user experience.

Skills: User-centered Design · Design · UX Research · User Interface Design · User Experience (UX) · Mobile Application Design · User Interface Prototyping · Wire framing

2010 — 2014
Los Angeles

• Led the creation of innovative design solutions for a portfolio exceeding 300 products.

• Facilitated the creation of unified brand experiences across print and digital.

• Directed a cross-functional team of printers, copywriters, photographers, and developers to design and launch innovative product solutions.

Skills: Branding & Identity · Creative Strategy · Branding · Graphic Design · Print Design

2009 — 2009
London

• Collaborated with the in-house design team to develop innovative concepts for print and digital assets.

Skills: Layout Design · Branding · Adobe Illustrator · Adobe Photoshop · Logo Design · Typography · Graphics · User Experience (UX) · Print Design

Education

2018 — 2018
Certificate at Design Lab
2011 — 2012
Business Marketing Certificate at North East Scotland College
2009 — 2010
Animation at University of the Arts London
London
2006 — 2009
Bachelor of Arts Graphic Design at London Metropolitan University
London
2004 — 2006
Graphic Design Certificate at North East Scotland College
Aberdeen

Contact

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