A founding member of the team that became Spark AR by Facebook. One of the largest platforms for Mobile AR with more than 600,000 creators from 190 countries, who have published over 2 million AR effects on Facebook and Instagram. Several creators on the platform have seen their effects generate more than 1 billion views.

• Launched AR Studio and Camera Effects Platform at F8 2017
• Launched a cross-platform version of Spark AR Studio
• Expanded the platform to Instagram and Messenger
• Led and initiated several initiatives that extend beyond design, and have positively impacted the organisation as a whole
• Defined strategy and vision for an entire product group
• Represented design in senior and executive leadership reviews
• Designed and developed high-fidelity interactive prototypes that helped the team learn in an ambiguous product space
• Mentored and coached junior and senior members on the team

True Story was a Product Design Studio that partnered with a wide variety of companies, from large corporates such as Bausch+Lomb and Nikon to early stage startups.

Explored and launched several product ideas.

• techcrunch.com/2014/07/25/bar…
• wsj.com/articles/DJFVW…