About
Senior Product Designer with 12+ years of experience from award-winning agencies to world-known tech companies. I specialize in designing native mobile apps and creating meaningful, user-centric experiences. Expert in refining product vision, leading visual overhauls, and driving innovation for scalable, long-term impact.
Work Experience
– Led key native app initiatives for WeTransfer, boosting user retention.
– Maintained the mobile design system, contributing to scalable product development and improving accessibility.
– Big product launches: Save for Later, Transfer Details, Content Details, Create a Transfer, iPad app
– Drove mobile product UX vision, creating experiences that deliver customer value.
– Product strategy: defined and visualised short and long-term product vision
for multiple domains across the company.
– Team Leadership: Mentored and guided a team of 6 designers, fostering a culture of growth and innovation.
– Hiring: interviewed and debriefed mid and senior product designers.
– Design system: identified and delivered design system foundation, contributing to scalable product development and improving accessibility.
– Design: delivered scalable solutions driving a greater UX.
– Collaboration: facilitated workshops and co-creation sessions. Networked
across multiple teams, departments, and disciplines. Led and managed
projects with external teams.
– Product launches: Service list, Multiple stops, Passenger info
– User Journey Redesign: Focused on onboarding, discovery, and checkout processes, significantly improving user flow and increasing growth.
– Design System & Rebranding: Played a key role in establishing the design system and contributing to a successful company rebranding effort.
– Product Launches: Led the launch of the Employer’s page and FlexApp, a B2B ios app.
– Collaboration: Facilitated cross-functional feedback sessions, streamlining handoff and refining documentation processes.
– Design: Redesigned mobile apps, ensuring interface scalability to meet the needs of a fast-growing bank, enhancing UX.
– Collaboration: Facilitated workshops and brainstorming sessions, driving innovation.