Select Contract Works 2012—2023

Savage Bureau (Salesforce CS Calendar, Topcon Website)

Launched the Customer Success Events Calendar, which became a successful touchpoint for Salesforce customers looking to expand their knowledge. This net-new project was launched at the onset of the pandemic, shifting the application's focus overnight to primarily online. Two primary concepts were created for the site: Land Rover (minimal but prioritizing functionality) and Winnebago (has everything, including the kitchen sink). The web application was designed in the Lightning design system and localized into 8 languages.
Designed several solutions for the developer audience, including a redesigned developer documentation site. Focus was on readability and flexibility. Had to support many layers of structure, different content needs, and various links.

Created a modern checkout experience for NM that included a deep level of custom logic and information (ship-to-store, split-deliveries, gift with purchase).
Designed experiences within the limited color palette and typography of the NM brand.
Updated store finder with key goals of: reducing clicks and time to relevant data (location, maps, hours); exposing unique store amenities (book stylist appointment, curbside pickup, restaurants).
Completed detailed competitive audits on key touch points (PDP, Homepage) to help future feature work through insights and recommendations.

Designed a website for Think with Google that showcases innovative ways to use YouTube ad sequencing to tell a brand story. A highlight was creating unique approaches to showing divergent/convergent timelines of the ad flow.

Led UX efforts for the /game and /create affinity campaigns (campaign strategy, research, wireframes, and design).
Conceptualized/designed campaign pages to highlight the connectedness of the Samsung Galaxy ecosystem.
Designed updates for the Equinox app within the account management section.

Updated LegalShield with their first foray into the 21st century. Designed the experience from 0 to 1, as the existing tech stack was an IBM/2 mainframe. Worked closely with the internal team to gather requirements and alignment and created an application that supported multiple audiences (end users, administrators, and vendors).
For Elevations CU, we had a short timeline to redesign their website to be ADA-compliant by the end of the calendar year. We focused on creating a beautiful, usable, and accessible site that would work well for their future.
We worked with Superfly, a festival organizer, to develop a UX approach and strategy to support their unique festival features. The design was festival agnostic, with fresh skins and content for each festival website each year. Site states were designed for launch, lead-up, live, afterglow, and archive.

Led large-scale, content-heavy design of several prominent websites (American Medical Assn., AbbVie)
Emphasis on reusable components and a content-first design approach.
Created new sections and content modules for existing sites (IBM, Marvin Windows)

The project was to redesign startbucks.com from the ground up, focusing primarily on uniqueness and exploration. The client pushed for a more innovative design while supporting user needs for store information and online ordering. The project went through my UX phase but was ultimately scrapped; features were later repurposed into the app.

Worked directly with Tile to optimize their checkout flow, improving conversion rate and basket size.

Complete redesign of the entire website (including checkout flow). Focus on conversion, accessibility, and e-commerce best practices. Included solutions for unique sizing (cm vs. age) and nuanced checkout requirements.

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