Spring 🏳️‍🌈

Spring 🏳️‍🌈

Brand Design in Alameda, CA, She/Her


Leading creative teams and developing elegant solutions to complex problems.

My focus is in brand system design, multichannel marketing, UX/UI design.

Work Experience

2023 — Now
Associate Director, Brand and Strategic Marketing at San Francisco State University
San Francisco, CA

I lead a cross-collaborative, multidisciplinary team of creatives tasked with improving the marketing communications of a 125 year old educational institution. I run The Creative Studio where we concept, create, and deliver to the internal and external clients of a public university.

2021 — 2022

Designing brand update, aligning brand strategy with executive team, and overseeing design deliverables for digital initiatives, omnichannel marketing efforts, and brand design system.

2019 — 2020
San Ramon, CA

Concept and pitch for brand update, art directing brand style guide refresh, and providing design guidance to a large service design organization.

2017 — 2019
San Francisco, CA

Concepting, design, and executed omnichannel marketing for all Instructor touch points. This includes email campaigns, site pages, instructor community, and Udemy LIVE conference. 80% YoY growth during tenure.

2016 — 2017
Berkeley, CA

Concepting, pitch, and executing on brand deliverables for our largest client. Managing digital branding and technical art directing for client Adobe AEM CMS system.

2011 — 2014
Cupertino, CA

Concept, design, prototype, and deliver interactive HTML experiences for global brands on Apple’s mobile advertising network.

2008 — 2011
Cupertino, CA

First App Reviewer. Create process for reviewing apps. Prepare weekly Executive reports. Develop, design, and roll out internal products for the App Review team. Front-end design, database design, server creation and maintenance to support review process and provide executive oversight.