About
Leading creative teams and developing elegant solutions to complex problems.
My focus is in brand system design, multichannel marketing, UX/UI design.
Work Experience
I lead a cross-collaborative, multidisciplinary team of creatives tasked with improving the marketing communications of a 125 year old educational institution. I run The Creative Studio where we concept, create, and deliver to the internal and external clients of a public university.
Designing brand update, aligning brand strategy with executive team, and overseeing design deliverables for digital initiatives, omnichannel marketing efforts, and brand design system.
Concept and pitch for brand update, art directing brand style guide refresh, and providing design guidance to a large service design organization.
Concepting, design, and executed omnichannel marketing for all Instructor touch points. This includes email campaigns, site pages, instructor community, and Udemy LIVE conference. 80% YoY growth during tenure.
Concepting, pitch, and executing on brand deliverables for our largest client. Managing digital branding and technical art directing for client Adobe AEM CMS system.
Concept, design, prototype, and deliver interactive HTML experiences for global brands on Apple’s mobile advertising network.
First App Reviewer. Create process for reviewing apps. Prepare weekly Executive reports. Develop, design, and roll out internal products for the App Review team. Front-end design, database design, server creation and maintenance to support review process and provide executive oversight.