Simon Gabriel
🤔

Simon Gabriel

Photographer, UX/UI in Birkenhead, Wirral, He/Him

Thinking about things

3 years ago

About

A UX/UI designer who's passionate about making digital products easier to use through design.

Work Experience

2021 — Now
Liverpool

Since 2018, Under the umbrella of Milexa Group, I've been working as UX/UI Designer fundamentally for the company's core brand Hovia. Working on the Ecommerce team, but also alongside company-wide stakeholders and on cross-department projects my job is to deliver the company's ambition to build the world’s leading online brands for responsibly-produced wall & floor design by 2023.

Some things I do day-to-day:

  • Deliver designs for rapid CRO A/B testing on-site
  • Work against a roadmap on large projects aimed at delivering the company's ambition metrics
  • Support external stakeholders in their projects
  • Design and build life-like, pixel-perfect prototypes to help validate ideas
  • Conduct user testing sessions and build reports that help to inform and support on-site changes

A few things I've done:

  • Designed an internal UX Process to empower stakeholders and team members to generate solutions & ideas
  • Developed an 8px Design System from the ground up (which I'm currently delivering on-site alongside the dev team as they migrate to a React headless framework)
  • Oversaw and was stakeholder to several large redesigns of core areas of Hovia's functionality
2018 — 2021
2017 — 2018
Liverpool/Runcorn

As Frontend Engineer, I both designed and built the front end of a multi-vendor self-service order/checkout system for Welcome Break Service Stations. I applied skills in UX/UI Design, HTML, CSS/SASS, Javascript, and EmberJS to complete both the customer-facing elements of the self-service (Kiosk and Order Number Call screen) as well as the admin/backend system used by the vendors. The system was piloted in 10 locations and later rolled out to all 44 service stations around the UK.

During my time at KMS, I worked on various other kiosk systems (Starbucks, Screwfix, B&Q, Argos), Hotel TV customer-facing software (Mercure), a meeting room booking system, and a front desk check-in system.

2015 — 2017
Senior Visual Designer at Instinctive Digital
Liverpool

Working with two junior designers, my responsibility was to manage and direct the output of the agency's visual products. While this included print, digital, and campaign graphics for marketing, the company significantly scaled up and pivoted the department into web design which would become the team's core offering.

2014 — 2015
Senior Visual Designer at Instinctive Creations Ltd
Liverpool

Supporting the agency's visual output. Typically, this included: Digital advertisement graphic design (static and HTML animation), Print advertisement graphic design, Email campaign design, infographic content creation, Social media graphics.

2013 — 2014
Senior Digital Marketing Executive at Instinctive Creations Ltd
Liverpool

Working with a team of Digital Marketing Assistants, I was responsible for the strategic planning and operation of our client's content distribution. Typical marketing operations include the following: Email marketing campaigns, Hubspot CRM management, Social media content distribution, Graphic creation for paid media, Google Analytics data reporting, SEO strategy.

2011 — 2013
Digital Marketing Assistant at Instinctive Creations Ltd
Liverpool

Working under project and account managers, I was responsible for the creation and distribution of various marketing assets for a range of clients. Day to day I would write articles in line with the modern SEO guidelines, create social media assets, infographics and manage all client social channels.

Side Projects

2021
Mentorship

Providing free 1 on 1 mentorship to aspiring UX/UI Designers. Focusing on self-learning, path clearing, and landing your first job as a UX/UI Designer.

2018
On Ground

Book containing 100 selected photographs from from my 35mm archive (2014-2016)

Exhibitions

2018
On Ground at Ropes & Twines Gallery
Liverpool

Photography exhibition. Selected prints from 'On Ground' the book (released 2018)

Contact

Twitter
Website