• Worked in the retention and engagement charter to redesign Spends Tracker - doubling the transactions resulting from CTR, increasing discoverability by 4.62%, and enabling 69.94% of users to set up Daily Savings (core product) from the funnel

• Collaborated with the Data and Product team to introduce spends categorisation and multiple account inclusion in spends tracker flow

• Redesigned the Live Gold Price Widget for two consecutive iterations (V2 + V3)

• Designed for reduction of cancellation for Daily Savings through new information architecture and multi-cohort experimentation for M1 to M3+ cohorts, showing a reduction of 7% in test cohort

• Led the art-direction and conceptualisation for Jar’s year end engagement feature “New Year Reply 2023”
  All my projects required a design of water-tight information architecture, hi-fi prototyping, cross-functional collaboration with product, data and developers.

• Worked on several in-app enhancements such as exit surveys for user attrition, pre-populated payment options, contextual cross-selling banners, coupon/offers/winnings/Spin the Wheel redesign, etc., averaging an improvement of 5-15%

• Contributed to the hiring process for the design team by interviewing 20+ applicants, onboarding 4 designers to the current team. I was also a part of the central visual design team.

• Redesigned the Search & Filter function of the app and accomplished 6X adoption

• Validated design findings through usability testing and spearheaded user research for the feature

• Collaborated with the CEO, Product Manager, the Design Lead to create the foundational information architecture and design for premium business profile on app, a shift from the previously free version for individual vendors

• Designed debit card KYC & SIM binding “Add Money/Request Money” flows for the PPI payment processes including delete business/account funnels for business dashboard

• Collaborated with representatives from M2P and NPCI for regular usability and design checks for final in-app SDKs for KYC and VKYC flows

• Redesigned the onboarding experience of the app for Indian and global users, showing a sign up improvement of 24%

• Created prototypes for campaign concepts and produced digital items aimed at supporting brand communication for various clients under the Head of Designs, TBWA\ India Design Lab.

• Included large scale illustrations for IDFC’s office environment design, UX prototypes for in-app campaigns for Ajio, communication design for AMD Chips, etc.

• Contributed as a creative designer within the Hong Kong 2D creative team to conceptualise visual identities, in-store experience and environment design, and brand strategies and digital products for businesses and non-profits, and conducted user experience design research for the product and UX team

• Developed design systems for renowned global UX design clients for the firm (HK TV Mall)

• Projects : Olay China “Pursuit of Fearless”, Toys R Us, Huawei, local real estate projects - visual identity for Khroma Real Estate, Central Terraces, etc.

Community Organisation and Social Work

English Language and Literature

Visual Design and Typography

Fundamentals of Design