Sophie Reynolds

Sophie Reynolds

Graphic & UX/UI Designer in London, She/Her


I like to take my UX expertise and blend it with some creativity, resulting in beautiful, but functional, playful designs.


Fred Spurr from Arts University of Bournemouth

For my contributions to Creative Communications during my time at university.


Awarded for my final major project, ‘SØSTER’ Magazine; a smart magazine that challenges stereotyped ideals of women and beauty, empowering instead of setting unrealistic standards.

Work Experience

2021 — Now

First design hire at Treecard, I'm in the process of updating the UI with a new design system, alongside bringing out new features and updates.

2019 — 2021
Lead B2C UX/UI Creative Designer at Canopy
Remote / London

Leading B2C Design, designing new products to help users with their financial well-being. I directed the creative to make the app more engaging, intuitive, and delightful to our users.

Collaborating with B2B, we designed all of the UX/UI for the app. Day-to-day we produce user-friendly solutions, introduce new features, flows and app improvements.

I dabbled in marketing, helping with digital and print collateral for emails, social media, flyers and brochures.

2021 — 2021
Lead UX/UI Designer at My Art Agency

Rebranding and redesigning their website, working closely with the team and developers. Then repeated for the artists they manage.

2017 — 2019
UX / UI Designer at Digital Labs

Working to tight deadlines, designing pixel-perfect, responsive websites and apps. Starting with user flows, followed by wireframes and finally high-res designs. Worked closely with the developers to ensure it mirrored the designs. Providing creative solutions, always with the user in mind. Consistent and beautiful design was essential.

2017 — 2017
Digital Designer at House of Fraser

Graphic design focused on marketing for e-commerce. Most days spent creating assets using typography or editing photos to best feature products across email, social media and the website.

2015 — 2017
Lead Designer and Marketing at Rock Pamper Scissors

Rock Pamper Scissors was a hair salon booking app that catered to B2B and B2C. I focused on designing the app and website, as well as marketing materials to support and promote the brand.


2020 — 2020

Nunhead Knocks is a community volunteer support group that aims to help people in the surrounding community dealing with the impact of the coronavirus crisis. I helped out designing social assets and emails to spread the word.


2011 — 2014
First Class Honours, Fashion Communications at Arts University Bournemouth
2010 — 2011
Art Foundation at City College Brighton & Hove