Soogi Choi

Soogi Choi

Product Designer in Los Angeles, California, she/her

About

A mission-driven product designer crafting impactful solutions, including streamlining experiences for healthcare professionals on their travel assignments, closing educational gaps in Kenya, and protecting Alaskan salmons.

My design process involves analyzing actual data, solving fundamental problems, and fighting for 1px for design consistency and the big picture.

Before UX, I was a fashion merchandiser (like a product manager in fashion), leading projects from concept to completion with cross-functional international teams that never sleep 24/7. That's where I learned how to collaborate, manage time, and prevent edge cases for everyone's sanity.

Outside of the screen, I explore the land and the underwater. 🤿🥾🌎🪸

Contact

Website
LinkedIn

Work Experience

2024 — Now
Product Designer at Aya Healthcare
2023 — 2024
Product Designer at Develop for Good
  • Conceived and led UX design for a mobile app, enabling 70 educators in Kenya to personalize lessons based on individual students’ performance

  • Conducted user interviews for a deep understanding of the education program and multiple hierarchies of educators, resulting in streamlined lesson planning and student assessment inside the mobile app

  • Collaborated with a client stakeholder, 6 designers, and 2 product managers to deliver design mocks within a fast-paced, weekly sprint, including 2 rounds of usability testing

  • Led design systems in Figma, aligning 70+ components, color tokens, sizing, spacing, layout, and typography, following WCAG 2.1 AA and Material Design 3 for enhancing accessibility and minimizing developing efforts

  • Transferred and iterated design deliverables to a new team of 7 engineers as the sole representative designer

2023 — 2023
Product Designer at Norton Bay Watershed Council
  • Revamped a responsive website with improved information hierarchy and compelling call-to-action, resulting in +30% donation interest

  • Led a research-driven design process, including surveys, expert consultations, and iterations based on usability tests

  • Developed a content management manual and improved WordPress admin panel, reducing interaction cost by 70% and content managing time

2015 — 2022
Garment Merchandiser at fashion industry
  • Led manufacturing projects for 7 years in a fast-paced and cost-sensitive production environment

  • Oversaw operations in production, UX design, and sales, achieving +110% yearly sales while serving 500+ customers (Tillys, TJ Maxx, etc.)

  • Led the entire product development and manufacturing lifecycle for Zara, Gap, Calvin Klein, Banana Republic, and Tommy Hilfiger, facilitating international trade, production handoffs, and error-free coordination in a fast-paced and cost-sensitive environment

Education

Bachelor of Engineering at Ewha Womans University

Food Science and Engineering

UX Design at Designlab

Human-Centered Interaction Design & Design Thinking

2014
Dive Master (DM) from PADI