About
Hi! I'm a visual designer focused on building brands and digital experiences. Sometimes illustration/animation.
Trying new art activities in my free time (currently linocut + crochet).
Contact
Work Experience
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Focused on product marketing, brand building and UI design.
Building brand consistency and polish across all surface areas at thirdweb. -
Increasing metrics across landing pages (conversion rates increased by 120%) and social channels like YouTube (click-through rate increased by 6.2%).
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Working in multidisciplinary teams to produce strategic, innovative projects that showcase product features and increase leads for Product and Business teams.
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Specialized in brand design, UI design and animation projects at Celo.
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Led creative direction for a virtual conference, with over 140K livestream views.
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Collaborated with Product, Marketing and Engineering teams on business initiatives and ensured the brand articulated the mission.
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Developed a brand identity and landing page that embodies Pilot’s vision and speaks to young travelers.
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Collaborated directly with the Founder and Product Designer to analyze user insights and finalize the UI design system.
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Designed animation and UI assets to build on Gotrade's existing design system.
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Collaborated with Marketing and Engineering teams to ensure animations are high quality and cohesive with the brand.
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Handled brand, illustration and web design projects at Dapper Labs.
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Designed landing pages, visual diagrams and animations to support campaigns and product features, simplifying complex game mechanics and engaging new audiences.
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Contributed to projects like CryptoKitties and NBA Top Shot.
- Produced marketing and educational content for Fraser Health, regional health authority in B.C.
Volunteering
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Branding for the annual International Women's Day Gala, hosted by Young Women in Business.
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It won the Event of the Year Award at the SFU Student Awards.
- Scheduled marketing plans and produced content for fundraisers and social events.
- Designed digital and print content for sponsorships, marketing and events for an annual business competition.
- Coordinated fundraiser and social events open for faculty students.
Education
Motion design course on Learn Squared, created by Jorge R. Canedo E.
Bachelor of Art's Degree in Interactive Arts + Technology with a Design Concentration, and Minor in Print and Digital Publishing.
Writing
Interviewed by Erika Khanna on my background and the thirdweb marketing team.
Designing a logo for a blockchain bridging tool, developed by a few team members at Celo.