Magda Izzeth Segoviano

Magda Izzeth Segoviano

UX Designer in Madrid, She/her

About

I'm a mexican UX/UI designer living in Madrid with a residence and work permit inside the EU🇪🇺.
Passionate about Information Architecture and Branding with strong problem solving skills and a few more such as: interpreting ideas, researching, among others. Also, with an awesome personality and super friendly like Casper the Ghost.

Projects

2023
Generali's Conversational assistant ecosystem at The Cocktail
2023
Iberdrola's DS at The Cocktail

Spearheaded the creation of the Design System, where I was responsible for documenting each component, establishing foundations guidelines, and providing clear instructions for correct use of the DS. A distinctive feature of this project was the implementation of design tokens, which streamlined the design process and ensured consistency.

2022

Oversaw the restructuring and redesign of the information architecture for TotalEnergies Services’ website, encompassing key areas such as Lubricants, Oils, and Electric Mobility. This project involved a strategic overhaul to improve navigation, user experience, and content organization, thereby enhancing the overall effectiveness and accessibility of the website for diverse product categories.

2022

Led the restructuring and redesign of a website for Patients and Health Professionals, focusing on enhancing user experience and functionality. A significant aspect of the project was the development of a 'Mobile App Compatibility' feature, designed to streamline processes and improve accessibility for users.

2022

Working as Ux Designer in the redesign of the "Checkout" and "My Account" of Elektra. I had to define the new user flows for each section and create the wireframes.

2021
ETB Clients platform at The Cocktail

Working as Ux Designer in the redesign of "MiETB". I was in charge of the creation of the new architecture and flows for each section and wireframes. ETB is a national and regional internet providers in Colombia that also offers TV and home phone services

2021
Hudson Physical Therapy at The Macallan Group

I designed the About us, Services, Patient Resources and Contact sections of the Hudson Physical Therapy website with The Macallan Group team.

2021

I worked as a UX/UI designer to create the loan information center where interested users can identify the necessary requirements for the processing of these.

2020

I worked as UX/UI Designer creating the volunteer platform for Profuturo, in which the affiliated institutions upload their projects so that users have the possibility to sign up as volunteers and thus impart social responsibility.

2020
Profuturo App at ktc Agency

Working as UX/UI designer for the Profuturo account creating new sections for the app in both iOs & Android and also pages on the public website.

2020
Thulio Marketplace at Thulio

Teamed up with Thulio store to change their store into a marketplace. Worked on the UX design, visual sitemap, information architecture and the UI library.

2019

Worked as team leader and UX/UI designer to change their platform into a wedding website builder plus the registry.
Worked on the UX design, visual sitemap, information architecture and the UI library.

2019

Worked as UX/UI designer responsible to create the Suzuki's new Bike page with the main goal to enhance how users can easily make an appointment, receive a quote of their desired bike and get key information while they scroll.
Information architecture, UX design, UI library

2018

Worked as team leader and UX/UI designer to bring their new website to life.

2017
Suzuki Cars Mexico at ktc Agency

Between 2017 and 2019 worked mostly on the UX/UI for landing product pages, mailing design and consulting.

2017
Seres Leading Website at ktc Agency

Worked on the concept, information architecture and the UX/UI design.

2017
Whirlpool Mexico (Maintenance) at ktc Agency

Between 2017 and 2019 worked mostly on the UX/UI for landing product pages, mailing design and consulting.

2017
Acros Mexico Website at ktc Agency

Between 2017 and 2019 worked on the UX/UI maintenance and marketing landing pages designs.

2017
Profuturo (Maintenance) at ktc Agency

Between 2017 and 2019 worked as team leader and UX/UI designer mostly implementing new UI elements and pages on the public website and also creating new sections in the Profuturo app iOs&Android

2017
Ultherapy Website for Mexico at ktc Agency

Between 2017 and 2019 worked on UX/UI design, mailing design and marketing landing pages.

2017
De Persgroep at ktc Agency

Worked on the UI Design of their website.

2016
Beerjet Mexico at Unnodo

Worked as UX/UI designer to bring Beerjet introduction website to life.

2015
Pet's Hero Platform at Unnodo

Worked as team leader mostly on the branding, visual sitemap, information architecture and UX/UI design.

Education

2008 — 2012
Bachelor's Degree in Graphic Design at Universidad Autónoma de Nuevo León
Monterrey, México

Contact

Website
LinkedIn