Sofia Berselli

Sofia Berselli

UX/UI Lead Designer in Milan

Work Experience

2024 — Now
Remote, Amsterdam

Award-winning Leica mobile camera system with hardware controls, loved by 600,000 users.

  • Scale-up of the MVP through benchmarking, designing and testing 10+ key features.

  • Collaboration and management of cross-functional teams and external agencies.

2022 — 2024
Milan, Italy

Top management consulting firm specialising in international strategic innovation solutions—acceptance rate <1%.

  • Research across 15+ industries collaborating with international cross-functional teams.

  • Moderated in-person workshops involving 30+ stakeholders, achieving a 95%+ NPS.

  • Identified and prototyped 60+ innovation and transformation initiatives.

2021 — 2024
Italy

Top downloaded travel app to create a UGC community of unique video-based experiences.

  • 0-1 Research from competitor benchmarking to production-ready prototypes.

  • Implemented data-driven testing, resulting in -20% in user-reported issues.

  • Achieved a +15% increase in overall App Store rating by implementing in-app feedback.

  • Scaled multiple products from MVP, B2C to B2B to B2C2B for world-renowned OTAs.

2020 — 2021
Founding UI/UX Product Designer at Titanium Ideas

Health-tech startup "Seerene", revolutionising the way we manage ambulances.

  • Research, design & implementation of the MVP for the transportation app “Seerene”.

  • Coordinated Agile methodologies, collaborating with international cross-functional teams.

Volunteering

2021 — Now
Peer Educator at Milano Checkpoint
Milan, Italy

Organisational support and peer education initiatives on Risk Reduction topics such as sexually transmitted infections, drug use, gender equality etc.

Education

Digital Twin at Hogeschool Van Amsterdam
Amsterdam, Netherlands

The idea of a digital twin, a virtual representation of an object, a person or a process, is not new. But applying advanced big data analytics and AI might turn it into a disruptive technology. What happens when digital twins are linked to the real world, real people, real processes, and real-time for monitoring and control? Who will be using this technology and for what purposes

Contact

LinkedIn