About
Designer, Founder, Angel Investor.
Previously:
Co-founder and Head of Design at Zora.
Early designer at Coinbase, led design for Coinbase Consumer, Coinbase Pro, and Coinbase Commerce founding designer.
Director of Design at MoonPay.
Work Experience
Helping early-stage technology companies with exceptional user experience: Jour (acq'd by Alan), Sonar (acq'd by Aave), Primer, Once Upon, FAL, Parcha, Cheq, Probably Nothing Labs, Chain Patrol, Athena.
Sustainably scaled the team from 2 to 9 people with establishing dedicated Product and Content design teams.
Together, we initiated a design-led overhaul of core products, introducing the Orion Design System—a cross-platform library of React components that enabled the team to design and deploy interfaces seamlessly across multiple platforms.
Played a key role in fostering a customer-first culture by integrating design into decision-making processes, ensuring user needs were central to business strategies. Established new product design workflows to enhance the impact, quality, and precision of design solutions, driving measurable improvements in user experience and product outcomes.
Coinbase is an American publicly traded company, the largest cryptocurrency exchange in the United States.
Joined as second designer. Led design on Coinbase Consumer (web and mobile apps), Coinbase Pro (mobile app), Coinbase Commerce and Coinbase Card founding team member.