About
Product- and UX, designer and manager.
For 15+ years I've worked in both product and design roles on the brand and agency side. I'm experienced in B2B and B2C, open web and native, touch and cursor. I'm a curious mind who loves to (try to) understand people and making complex things obvious.
My goal is to empower people in their work or daily lives by making technology accessible, understandable and usable.
Currently: UX Director at MediaMonks in San Francisco, heading up our UX efforts in the Bay Area where we partner with the likes of Facebook, Twitter, Google, LinkedIn and ServiceNow to elevate their experience design and content strategy.
UX Strategy
UX Design
UX Research
Content Strategy
Product Management
Team Management
Coaching and mentoring
Project Lead
Projects
Helped create a compelling content strategy and design system for Balmain's newly launched Beauty line. Striking the right balance between following e-commerce best practices and creating an innovative brand experience.
By building a multiverse game experience, MediaMonks helped the NBA with their mission to empower the 99% of global fans who (can) never visit a NBA stadium.
Material Design released their “Relay” plugin, a new easier and quicker way to get your Figma designs into Android Compose.
For the release we created an app concept and design that would be accompanying the Relay tutorial.
Helped create the concepts and design for all in-store device demos: Pixel 6, 7, 8 and the new Fold and Tablet
Helped create the concept and design for a platform that tracks projects, approvals, resources, and unifies all collaboration and communication across the agency / client partnership.
Famous for their downloadable resources for designers, the Facebook design team wanted to evolve their website: showcasing more of their work, publishing a wider variety of content and addressing more design roles.
With this new platform, Twitter wanted to make their transparency reports easier to understand and navigate for a general audience while still providing security researchers with flexible access to raw data.
Created a branded platform for teams to discover and personalize adidas teamwear, and for retailers to manage their adidas team orders.
The goal was to leverage all the efficiencies of digital and online, without negating the service level of offline. And basically do for team sports what e-commerce had done for retail.
Following the ING's success with their native mobile apps in the Netherlands, the challenge was to create a web experience that could gather the same positive reviews.
After dominating the market for group-support-based weight loss in the UK, Slimming World was ready to take on the US! We created a service that combined the scalability of being online, with the personal support of being offline.
I led the functional design work stream, working directly with the client team to map out the desired experience, define features and set priorities.
Helped creating the concept and design, and managed the roadmap and backlog for Shuffler, a slow music discovery platform based on human curation. We created apps for web, iPhone, iPad, Android, and Spotify and Deezer.