
About
Creative design leader with over 10 years of brand design experience, crafting visually engaging & user-friendly designs in-house, for both large enterprises and high-growth startups. Known for a fresh, innovative design approach with a proven track record in designing impactful cross-platform campaigns from concept to implementation.
Work Experience
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Design + Launch 150+ client websites
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Optimizing user experiences and increasing conversion through intuitive layouts and strategic UX/UI design elements
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Develop scalable design systems for brands, ensuring brand consistency and streamlining web design processes across multiple projects
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Enhance brand identities for e-commerce brands on Amazon, ensuring consistency
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Design visually engaging cross platform marketing materials and digital communications
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Managed client communication and integrated feedback into design iterations and marketing strategies, enhancing overall campaign performance
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Designed user-focused SaaS (B2C and B2B) responsive web pages, collaborating with PR, copywriters, and developers to ensure technical feasibility and alignment with UX/UI best practices
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Produced visual content adhering to global brand guidelines, enhancing brand recognition
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Refined Certn's brand identity and style guides, implementing design updates
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Collaborated with Marketing, Sales, Product teams, to create presentations, social media content and strategy, gifs, conference design, swag, ads - to effectively communicate the brand’s value proposition
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Delivered impactful visual storytelling through branded campaigns, driving audience engagement and building a community around Certn’s offerings
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Created CAD designs for apparel and original fabric print designs, launching new designs that resonated with target audiences aligned with brand identity and industry trends
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Produced cohesive packaging, labels, and tags that ensured consistency through product touchpoints, leading to an increase in brand recognition and a seamless consumer experience
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Edited product photos for digital commerce, ensuring high-quality visuals
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Collaborated with marketing team to design engaging e-commerce assets and digital campaigns
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Ownership of brand design and storytelling strategy, generating visual communications that enhanced employee experience campaigns & engagement among a workforce of 12k+ employees
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Developed and executed comprehensive social media strategies, working with talent acquisition and HR teams, leveraging in-depth knowledge of social media platforms and emerging trends
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Created dedicated campaigns and event-specific websites to streamline sign-up processes for in-person events, and contributed to a 65% increase in event participation and engagement
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Implemented WordPress - through a global enterprise, communicating with global teams and stakeholders across AMEA and North America - advancing primary content management system
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Collaborated with global teams across different time zones to ensure consistent branding and messaging, resulting in cohesive brand representation
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Developed scalable design systems and enhanced brand guidelines, ensuring consistency across marketing channels, managing a shared asset library that facilitated collaboration among teams
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Worked with C-suite & PR and PM’s to develop tailored presentations and press releases with custom infographics & data visualization, simplifying complex concepts widely accessible
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Directed design process from ideation to implementation across all corporate channels, in line with brand guidelines, ensuring production best practices for digital, printed and motion media
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Managed service providers for video and motion design content
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Constantly explored creative, innovative approaches to create fresh, impactful visual experiences
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Focused on dynamic solutions within an agile, multi-project environment, consistently prioritizing and adapting to meet tight deadlines with attention to detail without compromising quality
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Led the end-to-end design of a direct-to-consumer brand website to enhance user experience, creating a Photoshop layout, collaborating with developers
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Refined and evolved brand identity and guidelines, for an elevated and cohesive brand presence
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Produced printed designs and branded collateral such as packaging, bags, mailers, gift cards, as well as labels and textile graphics for textile merchandise
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Designed engaging marketing campaigns and led social media strategy, creating content for Google ads, social ads, videos and gifs, and daily marketing emails
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Managed e-commerce site using WordPress, overseeing content updates and product listings
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Delivered designed e-commerce content for Amazon A+ pages that enhanced product presentation and engagement.
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Developed impactful brand identity, logo designs and brand guidelines for retailers.
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Established and supervised the operation of various online stores on the Amazon platform.
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Cross-channel marketing content creation for retailers to support brand voice to suit brands’ distinctive look and feel.
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Produced promotional emails, social media content, digital campaigns, promotional Ads, and marketing materials.