Designed user-focused SaaS (B2C and B2B) responsive web pages, collaborating with PR, copywriters, and developers to ensure technical feasibility and alignment with UX/UI best practices

Produced visual content adhering to global brand guidelines, enhancing brand recognition

Refined Certn's brand identity and style guides, implementing design updates

Collaborated with Marketing, Sales, Product teams, to create presentations, social media content and strategy, gifs, conference design, swag, ads - to effectively communicate the brand’s value proposition

Delivered impactful visual storytelling through branded campaigns, driving audience engagement and building a community around Certn’s offerings

Created CAD designs for apparel and original fabric print designs, launching new designs that resonated with target audiences aligned with brand identity and industry trends

Produced cohesive packaging, labels, and tags that ensured consistency through product touchpoints, leading to an increase in brand recognition and a seamless consumer experience

Edited product photos for digital commerce, ensuring high-quality visuals

Collaborated with marketing team to design engaging e-commerce assets and digital campaigns

Ownership of brand design and storytelling strategy, generating visual communications that enhanced employee experience campaigns & engagement among a workforce of 12k+ employees

Developed and executed comprehensive social media strategies, working with talent acquisition and HR teams, leveraging in-depth knowledge of social media platforms and emerging trends

Created dedicated campaigns and event-specific websites to streamline sign-up processes for in-person events, and contributed to a 65% increase in event participation and engagement

Implemented WordPress - through a global enterprise, communicating with global teams and stakeholders across AMEA and North America - advancing primary content management system

Collaborated with global teams across different time zones to ensure consistent branding and messaging, resulting in cohesive brand representation

Developed scalable design systems and enhanced brand guidelines, ensuring consistency across marketing channels, managing a shared asset library that facilitated collaboration among teams

Worked with C-suite & PR and PM’s to develop tailored presentations and press releases with custom infographics & data visualization, simplifying complex concepts widely accessible

Directed design process from ideation to implementation across all corporate channels, in line with brand guidelines, ensuring production best practices for digital, printed and motion media

Managed service providers for video and motion design content

Constantly explored creative, innovative approaches to create fresh, impactful visual experiences

Focused on dynamic solutions within an agile, multi-project environment, consistently prioritizing and adapting to meet tight deadlines with attention to detail without compromising quality

Led the end-to-end design of a direct-to-consumer brand website to enhance user experience, creating a Photoshop layout, collaborating with  developers

Refined and evolved brand identity and guidelines, for an elevated and cohesive brand presence

Produced printed designs and branded collateral such as packaging, bags, mailers, gift cards, as well as labels and textile graphics for textile merchandise

Designed engaging marketing campaigns and led social media strategy, creating content for Google ads, social ads, videos and gifs, and daily marketing emails

Managed e-commerce site using WordPress, overseeing content updates and product listings

Delivered designed e-commerce content for Amazon A+ pages that enhanced product presentation and engagement.

Developed impactful brand identity, logo designs and brand guidelines for retailers.

Established and supervised the operation of various online stores on the Amazon platform.

Cross-channel marketing content creation for retailers to support brand voice to suit brands’ distinctive look and feel.

Produced promotional emails, social media content, digital campaigns, promotional Ads, and marketing materials.