Sivan Royz

Sivan Royz

Visual Designer in Canada, She / Her

About

Creative design leader with over 10 years of brand design experience, crafting visually engaging & user-friendly designs in-house, for both large enterprises and high-growth startups. Known for a fresh, innovative design approach with a proven track record in designing impactful cross-platform campaigns from concept to implementation.

Work Experience

2022 — Now
Canada
  • Design + Launch 150+ client websites

  • Optimizing user experiences and increasing conversion through intuitive layouts and strategic UX/UI design elements

  • Develop scalable design systems for brands, ensuring brand consistency and streamlining web design processes across multiple projects

  • Enhance brand identities for e-commerce brands on Amazon, ensuring consistency

  • Design visually engaging cross platform marketing materials and digital communications

  • Managed client communication and integrated feedback into design iterations and marketing strategies, enhancing overall campaign performance

2022 — 2022
Victoria, BC
  • Designed user-focused SaaS (B2C and B2B) responsive web pages, collaborating with PR, copywriters, and developers to ensure technical feasibility and alignment with UX/UI best practices

  • Produced visual content adhering to global brand guidelines, enhancing brand recognition

  • Refined Certn's brand identity and style guides, implementing design updates

  • Collaborated with Marketing, Sales, Product teams, to create presentations, social media content and strategy, gifs, conference design, swag, ads - to effectively communicate the brand’s value proposition

  • Delivered impactful visual storytelling through branded campaigns, driving audience engagement and building a community around Certn’s offerings

2021 — 2021
Winnipeg, MB
  • Created CAD designs for apparel and original fabric print designs, launching new designs that resonated with target audiences aligned with brand identity and industry trends

  • Produced cohesive packaging, labels, and tags that ensured consistency through product touchpoints, leading to an increase in brand recognition and a seamless consumer experience

  • Edited product photos for digital commerce, ensuring high-quality visuals

  • Collaborated with marketing team to design engaging e-commerce assets and digital campaigns

2017 — 2020
Haifa, IL
  • Ownership of brand design and storytelling strategy, generating visual communications that enhanced employee experience campaigns & engagement among a workforce of 12k+ employees

  • Developed and executed comprehensive social media strategies, working with talent acquisition and HR teams, leveraging in-depth knowledge of social media platforms and emerging trends

  • Created dedicated campaigns and event-specific websites to streamline sign-up processes for in-person events, and contributed to a 65% increase in event participation and engagement

  • Implemented WordPress - through a global enterprise, communicating with global teams and stakeholders across AMEA and North America - advancing primary content management system

  • Collaborated with global teams across different time zones to ensure consistent branding and messaging, resulting in cohesive brand representation

  • Developed scalable design systems and enhanced brand guidelines, ensuring consistency across marketing channels, managing a shared asset library that facilitated collaboration among teams

  • Worked with C-suite & PR and PM’s to develop tailored presentations and press releases with custom infographics & data visualization, simplifying complex concepts widely accessible

  • Directed design process from ideation to implementation across all corporate channels, in line with brand guidelines, ensuring production best practices for digital, printed and motion media

  • Managed service providers for video and motion design content

  • Constantly explored creative, innovative approaches to create fresh, impactful visual experiences

  • Focused on dynamic solutions within an agile, multi-project environment, consistently prioritizing and adapting to meet tight deadlines with attention to detail without compromising quality

2016 — 2017
Tel-Aviv, IL
  • Led the end-to-end design of a direct-to-consumer brand website to enhance user experience, creating a Photoshop layout, collaborating with  developers

  • Refined and evolved brand identity and guidelines, for an elevated and cohesive brand presence

  • Produced printed designs and branded collateral such as packaging, bags, mailers, gift cards, as well as labels and textile graphics for textile merchandise

  • Designed engaging marketing campaigns and led social media strategy, creating content for Google ads, social ads, videos and gifs, and daily marketing emails

  • Managed e-commerce site using WordPress, overseeing content updates and product listings

2014 — 2016
Graphic Designer at ShopSet
Caesarea, IL
  • Delivered designed e-commerce content for Amazon A+ pages that enhanced product presentation and engagement.

  • Developed impactful brand identity, logo designs and brand guidelines for retailers.

  • Established and supervised the operation of various online stores on the Amazon platform.

  • Cross-channel marketing content creation for retailers to support brand voice to suit brands’ distinctive look and feel.

  • Produced promotional emails, social media content, digital campaigns, promotional Ads, and marketing materials.

Contact

Website
LinkedIn
Figma