SingYu

SingYu

Product designer in London

About

I’m a product designer and visual storyteller and currently working with Nothing to create delightful experiences and help envision a new future for how we use our phones.

Work Experience

2023 — Now
London

At Nothing I contribute to the creative direction, features, and motion design of Nothing OS. I also pioneer new workflows and push the boundaries of our high-fidelity prototypes to imagine the future of how we interact with technology.

2020 — 2023
Berlin

At Blloc I worked on the UI and design system for the Ratio homescreen app. I developed features that help users save time and decrease distraction, released a successful new onboarding experience, and led an overhaul of how to display and design widgets.

2019 — 2019
Boston

Design consultancy where I did product CAD and visualization for a multinational office brand, worked with graphic designers to deliver packaging concepts, and participated in ideation for our other clients.

Projects

2022

My team and I successfully implemented a new onboarding flow that led to a 25% increase in conversion for new user subscriptions, as well as a 30% increase in users choosing our app to be their default home app.

2022

Redesigned custom tailored widgets and together with the development team rebuilt from scratch how our app handles 3rd-party widgets to allow more user freedom in what they can have on their home screen.

2021

Developed a design system that allows us to build high fidelity flows in just a few minutes. Just like lego blocks, it became easy enough to use that members of the team that weren’t designers, like my product manager, could build out simple flows easily.

2020

Frame was my Bachelor's thesis project that explores how a physical and digital experience can provide a secular framework through which users can reflect on death in a positive and constructive way. It achieves this through encouraging regular meditation on aspects of death reflection, encouraging actionable change tailored to the user, and a tangible object that helps the user focus their attention.

Awards

2020

Medal winners are students from each program that have been chosen in recognition for their creativity, innovation, mastery of technique and high academic achievement.

Speaking

2023
Guest speaker at OCAD U Professional preparation class
Toronto
2021
Guest speaker at OCAD U Internship class
Toronto

Education

2014 — 2020