About
I'm a t-shaped generalist, specializing in product design, with range across marketing and product management.
15 yrs of experience in 3 different chunks of ~5 yrs each, starting at Facebook, then independent consulting w/ several startups, then lead product designer at OhmConnect.
Interested in software, design, low/no-code tools, and a range of health, nutrition and fitness. I like building physical stuff when I'm offline, like a sauna, cold plunge, and lots of cooking experimentation in the kitchen.
Work Experience
Directed product design priorities across all products for a team of 100+, including research, scoping, info architecture, wireframing, user testing, ux/ui design, prototyping, specs, and implementation. Led major cross-functional projects to redesign complete product suite, assessment and implementation of a new frontend technology stack, and creation of a scalable design system.
Results: grew the customer base from thousands locally to millions globally, grew the business from Series B ($8.5M) to Series D ($55M), and increased business model efficacy (LTV/CAC) by over 400% through experience design of acquisition funnels, early engagement and retention.
Embedded consultant leading product teams to overhaul and improve core product offerings at consumer and b2b startups, including Tenor ($32M raised, acquired by Google in 2018), Mux Analytics ($70M raised), 90 Seconds ($31M raised) and Create.it ($25M raised).
Created and launched Meta's most-profitable monetization products from initial concept testing through mass scale adoption. Managed external relationships with F50 partners, including Unilever, P&G, Starbucks, VISA, GAP, Nike, and Coke. Developed vertical marketing strategies for Meta’s Global Monetization org and educated teams in-market across 12+ countries and 4 continents.
Results: grew number of active advertisers from thousands to millions and annual revenue from millions to billions pre-IPO.