Talk about the feelings and thrills
Working with brands is always fascinating. I fluently juggled my photography style and the expectations of clients. In the creation of the 30-second lifestyle videos, I faced a unique challenge. I had never attempted to shoot a short film before, particularly one set outdoors. It was a daunting task, and I initially lacked confidence.
However,
I was determined enough to overcome this challenge and committed to delivering the best possible result. As we progressed with the shoot, I gradually gained confidence.
The New Learning Curve
Initially hesitant, this project evolved into a fulfilling experience. It reinforced my faith in creativity and storytelling, leaving me with a profound sense of accomplishment.
This journey highlighted the importance of embracing challenges for growth and innovation in visual storytelling. It reminded me that venturing beyond one's comfort zone can lead to exceptional creative achievements.
The unfamiliarity of outdoor shooting and crafting a lifestyle video, which once seemed daunting, transformed into opportunities for creativity. Ultimately, this experience was a testament to the power of pushing boundaries and the rewards that come with embracing the unknown in the pursuit of visual storytelling excellence.
Continuous learning is a positive indication of growth.
Seeking Inspiration in the Nature
Nature, with its boundless beauty and ever-changing moods, serves as my endless wellspring of inspiration during outdoor shooting projects. Each venture into the great outdoors is a journey of discovery, where the play of light, the texture of landscapes, and the subtleties of the elements conspire to ignite my creativity.
The rustling leaves in a secluded forest, the dance of sunlight on a tranquil lake, or the grandeur of a rugged mountain range – all these elements come together to breathe life into my work. Nature's canvas is vast and ever-changing, providing a rich tapestry of visuals and emotions that I weave into my projects.
With each outdoor shoot, I find a deeper connection to the natural world and a renewed sense of wonder. It is in these moments, surrounded by the beauty of nature, that my artistic vision truly comes alive, resulting in visuals that resonate with depth and authenticity.
About Storytelling
Softlove, the brand itself, placed a significant emphasis on highlighting the product's core feature:
Comfort.
I meticulously planned each shot to capture moments that showcased the comfort and ease that the products offer. I incorporated elements of daily life, to underscore how Softlove seamlessly integrates into one's routines, providing comfort without compromise. With the natural acting of the model, it was just the icing on the cake.
Throughout the shoot, I adhered to a clean and visually appealing aesthetic that aligned with Softlove's brand identity. The result not only met but exceeded my expectations, effectively conveying Softlove's commitment to enhancing everyday comfort.
The final
Credits:
Videographer: Khor Siang Hooi
Model: Shereen Wee
Video Edits: Khor Siang Hooi
Device: iPhone 14 Pro Max
Applications: VSCO, VN, Unfold
Location: Perdana Botanical Garden, Malaysia