Shruti Shah
Senior Product Designer in New York City
About
Senior Product Designer with 7+ years of experience and independent designer for early-stage startups. Have worked on high-growth products in the B2C space. Have experience with building 0-1 products & scaling teams.
Senior Product Designer at Scribd | Prev - Design Lead at OneCard & OneScore | Alum - University of Kansas IXD
Work Experience
Joined FPL as the first Designer and the first woman employee on the team. Led design projects focused on gathering user insights and conceptualizing feature ideas, market research, and GTM for OneScore and OneCard, a unicorn fintech startup reimagining the credit space in India.
Oversaw the development of standard brand guidelines, brand positioning, physical collaterals, and client-facing sales materials for a machinery manufacturing technology startup providing innovative environment cleaning machines.
Designed digital interfaces and interactions to enable users to interact with software, websites, or applications at a services-based design agency working in product strategy, Design, UX, and UI for over 14 years.
Education
Writing
How can designers utilise the benefits of AI while designing products
My experience of scaling a design team as a founding designer at a unicorn startup
How to design for your target audience, a checklist on how to go about it.
Having worked on both, penning down my approach to the pros and cons of both set-ups.
Volunteering
I mentor designers from all over the world. Sessions about portfolio reviews, PD interview prep, building and scaling design in an org, conducting design research, and so on.