About
I am a passionate designer and a constant learner. 🔖
I truly believe that Design is a bridge between complex technology and people who will use it, and I want to be part of that bridge. 🌉
Work Experience
At Blocktheory, I've been involved in Web3 product design. From revamping Oddz Finance through user research, competitor analysis, user flows, wireframes, and visuals. For Frontier Wallet and Silence Laboratories, I designed user journey, visuals and motion graphics.
I led the launch campaign for Liva's second product, Liva Eco which resulted in increased brand awareness. For GM Switches, I crafted their website content and developed a distinct brand voice for their social media platforms. I also played a key role in developing high-performing social media campaigns for Mastercard India.
At Grapes, I collaborated with Mahindra First Choice to create impactful data visualizations for their annual secondary car market research. In addition, I had the opportunity to work on projects for a diverse range of clients, including SBI, Eicher Motors, and Manforce Condoms.
At Digitas, I crafted engaging content across various mediums. This included creating illustrations, video & GIF posts, as well as developing mini-campaigns for leading brands like Nissan, Tata Motors, Budweiser, and Standard Chartered.
I helped real estate brands elevate their marketing materials by designing impactful print assets – logos, catalogues, brochures – and crafting a unique design language for their publications.
Education
During my time at MICA, I got an opportunity to work with some amazing faculty members and my batch-mates who made me industry-ready. I learnt how to gather useful insights for products and brands. I upscaled my crafting skills in visual design, motion graphics and photography.
During my 4-year degree, I immersed myself in the world of visual storytelling, where I honed my craft and explored the art of conveying ideas through compelling visuals.
Certifications
This UI/UX certification course provided a deep dive into the entire product creation process, from understanding the initial product brief to preparing assets for development. We covered human-centred design principles, competitor analysis, user research methods, persona development, empathy mapping, user journey creation, information architecture, and more.