Finally updated my portfolio! open for work:)
About
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A digital product designer crafting experiences that are as delightful to use as they are to behold.
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looking for opportunities where i can create thoughtful, empowering digital experiences that not only enhance people’s lives, but build and shape the communities around us that make us human.
Side Projects
Crafting posters and stickers for this unique fan base was a blast. It combined my love of football with the electrifying world of anime. Understanding what makes this niche audience tick was the key.
Writing
as a product design student, i am a big learner of Dyson's design language and the approach. in this article, i have mentioned a few key learnings from the brand. go check it out by sparing 3 minutes of your day!
Work Experience
Leveling Up at Stratus AI: Crafting a New Visual Language. Developing the visual identity for Stratus AI was a transformative experience. meticulously charting brand routes, and crafting impactful presentations. There were definitely some bumps in the road along the way, but that's how you learn, right? Stratus AI wasn't just a project, it opened doors to new ways of thinking about design. Stratus AI wasn't just a project; it was a springboard to new design frontiers.
Shaping Crea 23: From napkin sketch to sold-out expo. I thrived as part of the Crea 23 team, crafting the brand identity and visitor experience for this industrial design exhibition. Witnessing 600+ attendees interact with a vision born from a simple sketch was pure magic. Teamwork, endless iterations, and the thrill of seeing it come to life - that's what makes me tick. Crea 23 wasn't just an expo; it was a testament to the power of collaboration and relentless iteration.
Creating Eye-Catching Ads for UCMAS:
UCMAS ads in India demanded a different approach. Forget aesthetics – grabbing attention required understanding what truly clicks with the audience. This campaign became a deep dive into user psychology, using color and typography like secret codes. The result? Eye-catching posters that were both beautiful and impossible to ignore. It was a crash course in a new design language, and some of my most impactful work
As a product design student, i have had options to delve into, crea 2022 was one of them. i have always been interested in curating user experience through my designs, and i got the opportunity to work with a great team on this project.
This project is one of the biggest push to me as a designer. i designed the logo for Setu.pune back in 2021. the feeling after your logo is live has no match. trial and errors, failure and success. but growth indeed.