Shoko Tanaka
UX/UI Designer & Founder in Berlin, 🌎, She / her
About
I am Shoko, a UX/UI designer and founder, designing services, interactive digital products, environments and systems.
My speciality is designing complex experiences and information that are easy to understand, use, and enjoy!
My mission for my creative studio "Spicii Chocolate" is "Bring spice into our life". That means delivering new experiences, emotions and perspectives through myself and designing the products, food, and words.
Areas of Interest ⏤ Education・Food・Wellness
Love ⏤ Cooking・Playing the guitar・Doing Yoga・Traveling
Projects
UX/UI Design, Design of the Recruitment Pitch
AIRVISA READER is an application that enables frontline staff at shops and warehouses who want to hire foreign employees to obtain the correct information and make employment decisions with "no hassle, no expertise and no human error".
We won the competition and the app has been adopted by Skylark, the third largest restaurant company in Japan. It is used by 3,000 restaurants nationwide to hire foreign part-time employees.
The app's ability to easily determine employment has had a significant social impact, whereas before it was determined by paper manuals.
Design Consulting & UX/UI Design
New Product Design Prototyping (Confidential)
Karte is a CX platform, which offers one-stop solution for everything from customer understanding to experience personalization. It analyzes and visualizes website and app users in real time.
Karte was looking for a new digital product, for which I conducted research, conceptualised new products, designed prototypes and user-tested them with shop staff.
The response to the user tests was positive and the responses were full of clarity and clarity of the customer information they wanted.
UX/UI Design
YOUTRUST is one of the famous Japanese startups, which is a side business and job search support service. Proposal for a new LP design. (Confidential)
Technical Operation Support in Barcelona and Frankfurt
In collaboration with the Singapore Tourism Board and TBWA Singapore, Whatever Inc. has created “Snap Singapore”, an interactive photo booth that will help you find the perfect place to visit in Singapore. Installed the photo booth at international tourism events as a technical operation staff.
UX Design Support
The "Tiny Homes" campaign is to rent out tiny rooms in actual apartments in Shinjuku, furnished by IKEA, for an amazing 99 yen per month. Provided UX design support for the campaign, including selection criteria and operations for tenant recruitment behind the scenes.
UX Design & Supervision of UI Design
The Fotobox, located on the 6th floor of IKEA Shibuya, is the shop's original photo booth. Step inside the PAX wardrobe and take a photo surrounded by the IKEA world, then decorate it with stickers of your choice. The photos you create can be downloaded to your smartphone for free.
My responsibilities include three screens specifications, wireframes, Voice UI ideas, UI design supervision, QA, and set-up for the Fotobox.
Design Consulting & UX/UI Design
Canvas is a Japanese femtech startup and home-based mail-in hormone testing service. Designed the entire experience, from the test kit, and lab operations, to the web app where users view their results. Drew UX flow and wireframes and determined detailed specifications.
Service Design & Creative Direction
There are plenty of options for educational comics in Japan. Majority of people, from children to adults, read comics to gain all kinds of knowledge in an accessible and enjoyable way. However, globally, it still isn't a popular choice among learning methods. Aha!Comics aim to expand educational comics culture and contribute to raising the educational standards worldwide. As the first phase of market research, we produced a comic on multiplication in German, supported with the local teachers' professional supervision. Distributed 2,400 free copies to elementary schools and libraries in Berlin to study how they respond. The reactions were very positive and it shown that the comics were effective for learning, because characters and scenarios created by Japanese creators were highly acceptable for German readers.
Design Consulting & Logo Design
Graphic Design Partner: Maki Miyazawa
UMUM is a research laboratory for art education. Clarified the founders' vision and business and redesigned the logo.
Rapid prototyping (Confidential)
Participated in the design sprint process. Developed wireframes and clickable prototypes to visualize ideas for investor presentations.
Design Consulting & UX/UI Design
schoolTakt is a learning management system funded by the Japanese Ministry of Internal Affairs and Communications. Redesigned the web application. As the only designer, my responsibilities include managing the workflow of the development team, organizing hundreds of chaotic screens and decluttering features, beautifying the UX and UI design, QA, and developing new features.
UX Consulting & UX Design
Altruism in Medicine Institute (AIMI) is a medical education institute for healthcare professionals and their patients run by Dr. Barry, who is the Dalai Lama's physician.
My responsibility was to change the too-spiritual website to be geared toward medical professionals and to promote their activities more widely. Redefined the Mission/Vision/Value, established the personas of the target users, drew wireframes, and proposed the SNS operations.
UX/UI Design
Lead designer for the redesign of iOS and Android apps with 20 m. users. Created concept and design for a new loyalty program. Developed design framework and user experience system as well as prototypes for McDonald's Japan.
UX/UI Design
MERY is Japan's leading beauty and fashion service (20 m. users, #1 in category catalogue) for young women. Designed iOS and Android apps, developed design and UX concepts, plus several prototypes for MERY. Supported ongoing QA and enhancements.
Tama Art University students were introduced to Prott, the rapid prototyping tool used by both Tama Art University and UI design company, Goodpatch, for app and website development as a collaborative effort between industry and academia to research the process for refined UI design
UX/UI Design & Project Management
Multi-device redesign (Website, iOS, Android, iPad) project for the manga distribution service "GANMMA". My responsibilities are project management, service design concepts, wireframes, and prototypes.
Design Consulting & UX/UI Design
Led innovation project for DENSO R&D (Toyota Group), a leading automotive components manufacturer. Developed vision and design for two application concepts for a new in-car service. (Confidential)
Side Projects
Coaching young creators since 2019 as a side business
Work Experience
Bring spice into our life
Aha!Comics creates educational comics from the ground up, under the supervision of educational professionals, so that anyone in the world can learn easily and enjoyably through comics.
Awards
The app for MERY, curation app that connects young women with the latest trends in various categories such as fashion and beauty. The users are 20 millions in Japan.
Speaking
Over 205,000 views on the slide deck
Writing
Contribution to "Hana Ayame" Vol. 12, the alumni magazine of Hiroshima Jogakuin.
Features
Appeared on the Japanese radio, J-WAVE's JAM THE PLANET's NEWS FROM CORRESPONDENT corner on Jul. 24 (Mon.). 10 minutes of my talk about my Berlin life.
Appeared on the Japanese radio, J-WAVE's JAM THE PLANET's NEWS FROM CORRESPONDENT corner on Aug. 8 (Mon.). 10 minutes of my talk about my Berlin life.
Appeared on the Japanese radio, J-WAVE's JAM THE PLANET's NEWS FROM CORRESPONDENT corner on April. 18 (Mon.) .
Appeared on the Japanese radio, J-WAVE's JAM THE PLANET's NEWS FROM CORRESPONDENT corner on Nov. 22 (Mon.).
My interview as Aha!Comics and the third episode of the "Introduction to Multiplication - Simply Explained with Comics" in the issue of the Magazin SCHULE (Nr. 6 /2020), which is one of the most popular education magazines in Germany.
Education
iPhone App Master Course. Studied Objective-C language for programming iOS Apps. Gathered hands-on experience designing, coding and applying for release in App Store.
Information Design (Coursework completed without degree)
Certifications
Trained in Ayurveda principles and culinary practice for 2 weeks to promote health and wellness in Kerala, India
Trained in Ayurveda principles and culinary practice to promote health and wellness in Hawaii, USA
Completed training course for qualified food sanitation supervisors in Germany
Completed training course for qualified food sanitation supervisors in Japan