I’m currently open to new opportunities. Interested in working together? Email me at hello@shmatov.design.
About
As a designer with over 10 years of experience, I believe my primary mission is to create an exceptional user experience at every level, ensuring that each interaction not only meets functional needs but also evokes positive emotions, delight, and a deep connection to the product. My main specialization is in designing web and mobile applications that involve extensive data and complex user scenarios—particularly in areas like online education, e-commerce, healthcare, and finance, across both B2B and B2C segments. Having progressed from Graphic Designer to Product Designer, I have accumulated a comprehensive set of skills across all stages of the design process, from design theory to practical implementation, including planning, research, testing, and strategic product design.
Projects
A platform for efficient online interaction. Granatum allows you to create a fully functional virtual space sufficient for resolving tasks connected with goal-oriented teamwork. It doesn't require a long and pricy preparation process.
My role: Product Designer
Activities: Product Strategy, User Research, Prototyping, UX Design, Information Architecture, UI Design, Interaction Design, UX Writing, User Testing
Administrative system of an online store selling bio supplements.
My role: UX/UI Designer
Activities: User Research, UX Design, Information Architecture, UI Design, User Testing
The official app of the Ukrainian Football Premier League, where fans can find out about upcoming and played matches, see results and details of each match, view the standings, get information about clubs, squads, players, stadiums, read the latest news, view photos and much more.
My role: UX/UI Designer
Activities: User Research, UX/UI Design, Interaction Design, User Testing
While working at the largest jewelry company in Ukraine, I created media content for the company's social networks, online store, as well as banners for online advertising.
My role: Graphic Designer
Side Projects
Our IT company was once preparing to participate in a major international IT forum in the USA, and we needed printed materials for distribution. Although designing print materials wasn’t my primary role at the company, I decided to apply my skills in graphic design and helped develop the booklet layout. We chose to keep the booklet concise, focusing on the most valuable information and figures, along with a link to our website, rather than overwhelming it with too much detail about the company's activities. After a brainstorming session with the design team, we created a booklet that became a valuable source of leads.
It started as a small student project to learn Adobe Illustrator back in 2014. Since I was passionate about aviation, precise instruments, and similar things, I wanted to create a detailed illustration of an aircraft onboard clock, the АЧС-1. I used photos from the internet as references. The result was pretty good, but then the project was forgotten. Years later, I remembered it and decided to perfect it. I transferred the vector layers to Adobe Photoshop, reworking some of them beforehand: I redrew the numbers on the dial, chose a more accurate font, and refined the shapes and proportions of the details. In Photoshop, I created realistic textures for all the elements by layering, added volume and shadow effects, and created light reflections on the surface. I only downloaded two textures from the internet: fingerprints that you can see on the glass and a painted surface texture for the background. Using brushes, I added paint defects, texture irregularities, and light reflections. I also created three lighting conditions: daylight, nighttime lighting with red light, and phosphorus glow in complete darkness. Since each hand, knob, and glass exists on separate layers in Photoshop, I eventually planned to collaborate with developers to create a mobile clock app with a stopwatch for mobile devices, but that’s currently on hold.
This project represents my coursework in the study of print design and Adobe InDesign. The assignment was to create a magazine layout on a topic of my choice, guiding it through the entire prepress preparation process, and presenting the final product as a printed magazine.
This project showcases my skills in typography, color theory, composition, grid systems, and working with both raster and vector images. It also highlights my ability to design multi-page publications using Adobe InDesign and my creative approach to the task. My project received the highest grade, recognized as the best work in the course.
Work Experience
Designing functionality and UI for an online book library and educational platform in B2B and B2C segments, focused on employee training and development within companies. Performing research and market analysis to inform design decisions. Creating design layouts for web and mobile applications, admin system and product landing pages. Coordinating freelance designers.
Designing functionality and user scenarios for an online platform for remote collaboration, education, webinars and business growth. Conducting user research, testing, processsed feedback. Creating visually appealing design layouts, wireframes, prototypes for web and mobile applications. Implementing a cohesive design system for consistent visual elements.
Designing websites and mobile apps.
Working at an outsourcing company on projects in the fields of education, e-commerce, finance, and healthcare for clients from Europe, America, the Middle East, and Australia. Designing interfaces for websites and mobile applications, such as online stores, CRM systems, admin systems, service booking platforms, and others. Conducting user research, developing user scenarios, creating user flows and journey maps, building wireframes, interactive prototypes, and design layouts, performing user testing. Creating style guides and technical documentation. Designing the company’s own products. Mentoring intern designers.
Creating content for the online store and social networks of the largest Ukrainian jewelry company. Designing static and interactive animated HTML5 banners. Resizing banners to standard sizes for banner networks.
Designing posters, business cards, flyers, calendars, etc. Creating logos, identity, brandbooks.
Education
UX/UI Design
Computer Graphics and Design