Shelby Levesque

Shelby Levesque

Work Experience

2022 — Now

Current projects include:
• Mapping a collaborative directory of end-of-life resources in lower Vancouver Island
• Copywriting and knowledge translation of scientific studies for digital content published by evidence-based health experts
• Website UX audits for national digital health scheduling platform

2021 — Now
Copywriting, Marketing and Operations Strategy at Freelance & Contract

• Principal copywriter at 8020 design agency for projects including cybersecurity companies, cryptocurrency firm, and agency case studies
• Developed outreach strategy & marketing materials for interdisciplinary home-based primary care practice
• Developed website lead magnet for global-top-ten health podcaster as contractor to DoubleUp marketing agency
• Developed marketing strategy and materials for growing health and wellness experts with consistent MRR growth of 25-40%

2020 — Now
Island Health

• Patient Ambassador
• Admitting Clerk - Pre-surgical & Emergency Department

2021 — 2022
Manager of Marketing & Digital Services at Heart Pharmacy Group

• Launched the first ever monthly newsletter, avg 58% open rate, 10% click rate
• Overhauled Heart Pharmacy website, improving SEO rating by 35%
• Designed all marketing materials for web, social media, email, and print

2012 — 2021
Board Member Experience

• Ontario Minister of Education's Student Advisory Committee
• Student Trustee for Niagara Catholic District School Board
• Recording Secretary for Student Society of McGill University
• Under-Secretary General, Conference Services for Global Classrooms International Model United Nations
• Volunteer Team Lead, Special Projects (+ shared recording secretary role) for Royal Jubilee Hospital

Volunteering

2019 — Now
Island Health

Patient Partner - various projects, including:
• Reviewing and scoring Island Health Seed Grant applications
• Auditing Physician Quality Improvement projects through lens of Social Determinants of Health

Volunteer Team Lead - Special Projects
• Redesigned training & documentation materials across all volunteer programs
• Managed 30+ volunteers across 2 teams

2020 — Now
Hospice volunteer at Victoria Hospice
2019 — 2022
Arts & Crafts volunteer, Spiritual Care volunteer at OurPlace Society
2019 — 2021
Standardized Patient at UBC Island Medical Program

Education

2023 — 2023
End-of-Life Doula program at Douglas College
2012 — 2017
BA, Economics & Islamic Studies at McGill University

Certifications

2022
Peer Health Navigator from York University
2020 — 2023
Basic Certificate in Quality and Safety from Institute for Healthcare Improvement