Successfully operate professional portrait, wedding, and tourism photography business

Travel to states throughout the U.S. for wedding photography

Led 12-person engagement team, including marketing, appeals, and community fundraising, for largest nonprofit dedicated to funding research and supporting patients of polycystic kidney disease

Improved web user experience through navigation redesign leading to more time on site, decreased bounce rates, and more pages per visit

Led awareness campaign in September 2017, aligned with other international PKD charities

Developed branding for a monthly giving campaign to build sustained donations

Streamlined creative processes for appeals and outbound marketing efforts

Averaged less-than 30-minute response time for 2,000+ inbound social messages daily

Assisted in crisis communications and consulted with Public Relations as voice of customer

Developed and trained social care consultants on Social CRM and led Salesforce integration

Supported social media initiatives at national events with photography and social content

Directed strategy for loyalty program with over 3 million members, delivering membership campaigns, customized offers and marketing messages

Delivered increased YOY profitability to AMC’s loyalty program through increased membership while cutting marketing expenses on a $6.5 million budget

Led strategic development and design of new tier of loyalty program, planned pilot rollout and marketing plan while managing partner agencies with 25 internal stakeholders

Strategic and tactical lead for amctheatres.com, managing cross-functional team collaboration

Transitioned from digital agency to complete internal team for website development

Directed social media strategy and led paid, organic, engagement and content initiatives

Traveled to different markets to host and cover special events for social media channels, including live tweets, photos and on-site guest engagement

Developed social media guidelines and launched official Facebook and Twitter accounts

Worked with external agency to develop user experience and taxonomy for collaboration community

Served as cross-functional liaison for launch of internal collaborative platform uCern

Helped select digital agency and managed project to redesign Cerner.com

Planned and executed marketing projects as marketing team lead

Wrote, designed and produced primary marketing brochure to drive broker business

Mentored new production designer to be a more effective and complete marketer

Served as technology liaison between marketing and development

Adapted to various roles in growing company — writer, event coordinator, designer, interactive designer

Wrote and developed case studies showcasing technology and client successes across multiple industries and functions

Managed and coordinated over 80 annual trade shows and a budget over $1MM

Designed and developed marketing materials and supporting interactive pieces

Helped develop branding that assisted in growing company from 20 associates to over 300