About
UX Designer for Amazon Fresh with an innate ability to tell stories and build websites.
Education
Work Experience
I led FLUX's 2021-22 branding re-design, shifting visuals towards a lighter and more fun direction resulting in the club's highest social engagement and workshop/meeting attendance. In addition, I create content for all of FLUX's social channels and often collaborate with other clubs and workshop leaders to aid in visual branding.
Utilizing web building platforms like Cargo and Squarespace, I make custom digital portfolios for clients primarily in the creative industry. I am learning valuable web development, communication, and business skills by working closely with clients to bring their vision to a screen.
Working alongside the Design team at Amazon fresh, I am re-imagining in-store digital navigation features by collecting analogous research, conducting user testing studies, and ideating tech-forward, user-centered digital wayfinding features.
Working under APC, I Designed and fully prototyped GRENex's new web platform (a hemp marketplace pipeline) to showcase to stakeholders resulting in adequate funding and kickstarting the development and integration of the site.
Projects
I worked closely with Alexander for a few months building him a refreshed portfolio site using Cargo and a heavy amount of custom code. We created a minimal, clean-cut portfolio that directly correlates with his large social presence.
At its simplest, Use Your Mouth is an experience we created that aims to ignite lively conversations about sex. The game is to be played with anyone and everyone - with friends, family, your mom, your dad, and maybe even a stranger. However, UYM is much more than a silly ‘7 minutes in heaven’ party game; it was created to increase sexual awareness and directly battle misconceptions around the highly taboo subject; giving players a much-needed space to be sexually vulnerable.
Working as the lead Visual Designer for FLUX, I was in charge of pushing out social posts throughout the spring quarter. These colorful designs received the highest engagement in FLUX's social media history.
I worked closely with Anna to translate her iconic vibrant style and social aesthetic into a cohesive online portfolio. I built her site on Cargo with a bit of custom code.
FLUX-athon is a 24-hour design challenge FLUX holds every other quarter that is open to all 40 majors at SCAD. I acted as the lead visual designer for the event creating social content, deck presentations, and sponsorship materials.
Collaborating with Volvo, I rapidly prototyped and designed in-cabin infotainment screens, created multiple deck presentations matching Volvo's branding guidelines, and integrated animated interface interactions for our final video.
Side Projects
I wrote an intensely personal narrative about how Beyonce helped me gain the confidence to own up to my sexuality.
Breaking the boundaries of “UX Vision Videos,” I decided to put my storytelling and film skills to the test. I wrote, directed, starred, and edited this short film that showcases our product in an unexpected use case.
I was given a chance to photograph “Gucci Gothic: Lost in the Desert,” an editorial extension of Gucci’s successful past campaign of the same namesake, “Gucci Gothic.” Reimagining the story of Noah’s Ark, this new campaign pushes that biblical narrative further, reinterpreting the story of the Israelites wandering in the Desert into a high-fashion campaign.