Juliana Serna Mesa

Juliana Serna Mesa

User Experience Design in New York City, She/her

About

Juliana is an interaction and industrial designer; with 6+ years of experience in Design, her work ranges from physical objects to digital experiences over user interfaces. She graduated with a B.S. in Industrial Design from UPB Colombia with an award-winner project that re-thinks the future experience of smart living. After finishing her studies in Advance Product Design at NABA in Milano. She worked as a freelancer helping companies to enhance their visual communication. She also studied at the intersection of art, design, and architecture at Harvard (GSD) under the program “Design Discovery.” Currently, she is working as a Product Design Tutor at The New School and as a Web Interface Designer at Remedy Product Studio based in New York; While also pursuing an MFA in Design and Technology, focusing on user experience, AI, and XR environments at The New School. She also participates as a Product and PiTech Studio student at Cornell Tech.

Exhibitions

2023
New York City

Creative Expressions of the Infamously Counter Intuitive showcases artwork and projects created using IBM's Quantum Computers. The exhibition is a collaboration between IBM Quantum and The New School's Innovation Center, featuring 15 unique artworks, including pieces from Russell Huffman, a pioneer in quantum art, and 11 groundbreaking projects from students from the Parsons School of Design incubated through The New School's Quantum Computing Design Jams.

Speaking

2016
Designing with Artisans at PechaKucha
Armenia, Colombia

Work Experience

2023 — Now
Student Employees Design & Communications Lead at The New School
New York City
2021 — 2023
User Experience Tutor at The New School
New York City
2023 — 2023
User Interface Designer at Remedy Product Studio
New York City
2022 — 2022
User Experience Designer at Johnson & Johnson
New York City
2022 — 2022
New York City

Improved the current company mannequin experience for presenting apparel on website with a more
luxurious and inclusive presentation, while reducing ops costs from photography to ML.

2019 — 2022
Jury Design Consultant at Pratt Institute
Brooklyn, New York

Mentored students in senior design proposals, addressing issues related to the needs of the elderly population and biomimicry studies. Ranging from identifying appropriate technologies
to user experience interfaces.

2019 — 2020
Design Consultant at Institución Universitaria EAM
Armenia, Colombia

Designed an interactive learning system for the program of Industrial Design by improving the learning plans that reflected specific goals, design-technical contents, industry strategies, and resources corresponding to the Colombian Ministry of Education.

2016 — 2020
Strategy Content Designer at Constructora Jaramillo Arango
Armenia, Colombia

Spearheaded the visual communication, and design identity, developing a pixel-perfect strategy to become the customer's front-of-mind. Prioritizing inclusivity, empathy, and experience. Spearheaded the visual communication, and design identity, developing a pixel-perfect strategy to become the customer's front-of-mind. Prioritizing inclusivity, empathy, and experience.

2015 — 2016
Armenia, Colombia

Enhanced product presentation and design visualization using mockups and mood boards with Colombian-curated elements; meticulous eye on local materials, colors, finishes, and image post-production; While also developing concepts from idea to real architectural projects; producing renderings, report presentations, and prototypes to be presented for the CEO of the company.

2015 — 2016
Medellin, Colombia

Presented furniture & interior design proposals tailored to clients' necessities, rendering compelling photo-real scenarios focused on clients' styles and the company's design language. Developed 3D photo-realistic renders/visualizations, tailored furniture blueprints, and designed new products for special clients (hotels, and restaurants).

2014 — 2015
Teaching Assistant in Rapid Prototyping Lab at Universidad Pontificia Bolivariana
Medellin, Colombia

Monitored rapid prototyping lab; supporting students' work using 3D printers, CNC, laser cutter, and vinyl plotter; maintaining university protocols and creating a safe place for everyone.

2012 — 2014
Research Assistant in Design Epistemological Studies Group at Universidad Pontificia Bolivariana
Medellin, Colombia

Conducted literature research and assisted in developing a hermeneutical model by articulating philosophical paradigms from modern to contemporary technology-design theories. While also preparing and writing a book publication for the commemoration of the 40 years of the design school at Universidad Pontificia Bolivariana.

2011 — 2014
Research Assistant in Design Studies at Universidad Pontificia Bolivariana
Medellin, Colombia

Conducted experimental morphology research for the Group of Studies in Design (GED), where I analyzed the impact of flying seeds dispersed by the wind and their efficiency mechanisms in industrial applications to develop bio-inspired products, such as toys and food transportation systems, for rural areas of Colombia. I led the research, coordinated public presentations, and served as one of the two authors of a scientific paper within the university. Additionally, I won the presentation design summit and project innovation of the year.

Volunteering

2018 — 2019
Mentor at SENA
Armenia, Colombia
2016 — 2018
Food Pantry Supervisor at American Red Cross
Boston, Massachusetts
2017 — 2018
Race Staff at Boston Marathon
Boston, Massachusetts
2016 — 2018
Cultural Embassador at Cultural Care
Boston, Massachusetts
2015 — 2017
Exhibition Assistant Designer at Inexmoda
Medellin, Colombia
2007 — 2009
Staff Logistics at Sonar Despierto
Medellin, Colombia

Education

2021 — 2024
Masters of Fine Arts in Design & Technology at Parsons School of Design
New York City
  • User Experience Design, Interaction Design, Creative Coding, Physical Computing, VR/AR, Interaction Technology, Industrial Design, Data Visualization, AI, Machine Learning, Phyton, Unity.

  • Focus: human interfaces, UX-UI, creative coding, accessible product design, interactive experiences, and memorable design solutions that are intuitive and delightful.

2022 — 2023
Product Studio - Startup Studio at Cornell Tech
New York City

Transdisciplinary year developing ideas that respond to the strategic business needs of real companies and organizations in collab with Cornell Tech MBA, LLM, MS Computer Science, and Parsons students (Communication Design & Design - Technology MFA). Industry and User Research, Value Proposition, Product Management, Design Strategy, Data Visualization, Business Model, Derisking Operations, Testing Prototypes, and Behavioral Data Analysis.

2018 — 2018
Design Discovery Certification at Harvard University Graduate School of Design
Cambridge, Massachusetts

Explored knowledge in urban planning and architecture, founding interest in parallel disciplines that complement my knowledge in product design and user experience. I referenced authors, tutors, and co-workers with whom I built an academic network developing strategies and possibilities on how we could create holistic design solutions, that impacted people's lives by implementing new spaces and architectonical configurations.

2015 — 2015
Advance Product Design at NABA - Nuova Accademia di Belle Arti Milano
Milano, Italy

Exchange program with a focus on creative thinking through exploring form, function, and interaction; Envisioning user-centered experiences that are intuitive, innovative, and that people love to use. The course gave me an overall vision of the art of lighting and its related functions from a technical and stylistic point of view. Provided me with the tools to carry out a lighting project in a wide variety of different spaces. Lectures, field trips (Expo Milano 2015), and guided museum visits focused on the subject of light, user experience, and Italian design both in theory and in practical terms.

2010 — 2015
Bachelor of Science in Industrial Design at Universidad Pontificia Bolivariana
Medellin, Colombia

Focus: improving people's lives through seamless products that delight and inspire minds. Research, design, and develop new user's interactions impacting how we sense, think about, behave with, and embrace objects.