Better content, better business.
About
Building brands through content-led marketing since 2015.
Work Experience
Pager is a private podcast platform built for teams and businesses. It offers all the tools you need in one place to create, share, and analyze all your internal podcasts.
From onboarding series, leadership memos, employee interviews, or company updates: all stories deserve a podcast platform built for purpose.
serainasilja is my boutique agency focusing on social media and content production. I founded it when "Instagram for Business" still wasn't a thing — and people constantly asked why companies should use social media.
Included work for TYPE HYPE, Interio, Granit, tokyobike, and Fête Life Magazine.
Projects
Start Typing is a simple online tool that helps you instantly find, copy, and paste emojis.
We couldn't find a fun and fast way to find emojis online — so we built it ourselves. I use it every day, multiple times.
The Idealists Podcast was launched out of a desire to explore the concept of a purpose economy.
We recognized that the profit-at-all-costs narrative is no longer a viable option. So we decided to meet with people in business to act as a model for their industry, demonstrating a commitment to values other than just money — including people from Abel, The Correspondent, City of Helsinki, Coffee Collective, and Patagonia.
Side Projects
12 cities in 12 months — working from the most liveable cities in the world: Auckland, Melbourne, Tokyo, Vancouver, Berlin, Budapest, Amsterdam, Copenhagen, Antwerp, Stockholm, Vienna, and Helsinki.
Features
Small and big brands alike are tapping into the podcast scene in the hope of growing a niche community of listeners – but is it worth the investment?
An interview about Pager and how companies can use podcasts and audio storytelling internally to inform, engage, and connect employees.
An article about how we lived in 12 cities in 12 months – and how Airbnb made it pretty easy for us to find unique homes away from home.
An article about our year living in and remotely working from 12 of the most livable cities in 12 months — including Antwerp.
Speaking
An honest panel discussion about combining startup life and a baby simultaneously with Katja Grothe-Eberhardt (Klimate) and Seraina Silja Hürlimann (Pager) from the Female Founders Incubator. Hosted by Yohanna Gustafsson.
A talk about how big companies like Nike, Shopify, Salesforce, and Burberry use the potential of podcasting to reach the hearts and minds of their employees.