Seoyoung Selena Kim

Seoyoung Selena Kim

UX Researcher & Strategist in Berlin, Germany, She/her

About

User Experience Researcher & Strategist who has built her career in Germany, South Korea, and the United States. I believe in improving our physical and digital environments based on customer insights. Background in creative production and brand partnerships. Harvard University Class of 2015 with B.A. in Art, Film, and Visual Studies.

Work Experience

2024 — Now
Remote

Connect cultural players in South Korea and beyond with potential brand partnership opportunities, leveraging consumer and market insights

2019 — 2023
Berlin, Germany

• Shaped the user experience research agenda; plan and execute a wide variety of studies (qual, quant, mixed) to uncover customer needs
• Consulted stakeholders on evalauting and selecting the right research methodology; empowered the organisation to practise customer-centricity in their daily function
• Implemented team process improvements to focus limited resources on high priority, impactful projects
• Translated insights to design solutions; help synthesise multiple data sources (including market research, site analytics and secondary research) into recommendations for designers, product managers, and data scientists

2017 — 2019
Seoul, Korea

• Proposed and executed art marketing projects for commercial clients, collaborating with established and emerging global artists
• Projects featured in New York Times, Fader, Dazed, Paper Magazine

2015 — 2017
New York City, U.S.

• Conducted design research across 7 different American cities; synthesised business and customer insights to generate technology-based solutions for Fortune 500 clients in retail, real estate, and transportation
• Developed concepts into prototypes of new products and services, collaborating with multidisciplinary team of business strategists, engineers, and product managers

Side Projects

2023

Taking place in the 11th Arrondissement of Paris during Bastille Day weekend 2023, "Les Fleurs du Bal" captured the natural and artificial intention of festivity in flowers, a concept inspired by Marcel Proust’s “Combray.” The group show featured 11 artists from around the globe, including Nobuyoshi Araki, and activated the neighbourhood with music and culinary programming.

2020

Organised and curated an art exhibition at Stiftung Reinbeckhallen, Germany featuring the Berlin-based artist duo, K40

Features

2021

A window into User Researcher, Selena Kim’s empathy-driven role in the Voice of Customers team.

2020

User researcher Selena Kim and senior product designer Özlem Mis share their insights on combining qualitative and quantitative research methods to fuel more delightful customer experiences.

Education

2011 — 2015
Cambridge, Massachusetts

Art, Film, and Visual Studies

Certifications

2022
German Language B1 from TELC

Contact

LinkedIn
Instagram