
About
User Experience Researcher & Strategist who has built her career in Germany, South Korea, and the United States. I believe in improving our physical and digital environments based on customer insights. Background in creative production and brand partnerships. Harvard University Class of 2015 with B.A. in Art, Film, and Visual Studies.
Work Experience
Connect cultural players in South Korea and beyond with potential brand partnership opportunities, leveraging consumer and market insights
• Shaped the user experience research agenda; plan and execute a wide variety of studies (qual, quant, mixed) to uncover customer needs
• Consulted stakeholders on evalauting and selecting the right research methodology; empowered the organisation to practise customer-centricity in their daily function
• Implemented team process improvements to focus limited resources on high priority, impactful projects
• Translated insights to design solutions; help synthesise multiple data sources (including market research, site analytics and secondary research) into recommendations for designers, product managers, and data scientists
• Proposed and executed art marketing projects for commercial clients, collaborating with established and emerging global artists
• Projects featured in New York Times, Fader, Dazed, Paper Magazine
• Conducted design research across 7 different American cities; synthesised business and customer insights to generate technology-based solutions for Fortune 500 clients in retail, real estate, and transportation
• Developed concepts into prototypes of new products and services, collaborating with multidisciplinary team of business strategists, engineers, and product managers
Side Projects
Taking place in the 11th Arrondissement of Paris during Bastille Day weekend 2023, "Les Fleurs du Bal" captured the natural and artificial intention of festivity in flowers, a concept inspired by Marcel Proust’s “Combray.” The group show featured 11 artists from around the globe, including Nobuyoshi Araki, and activated the neighbourhood with music and culinary programming.
Organised and curated an art exhibition at Stiftung Reinbeckhallen, Germany featuring the Berlin-based artist duo, K40
Features
A window into User Researcher, Selena Kim’s empathy-driven role in the Voice of Customers team.
User researcher Selena Kim and senior product designer Özlem Mis share their insights on combining qualitative and quantitative research methods to fuel more delightful customer experiences.