Sebastian García
Product Designer in Victoria, BC - Canada
About
I'm Head of Design at 'tyba por Credicorp Capital', the largest financial group in LATAM.
I enjoy transform complex problems into simple, valuable solutions. High-quality craft, and share what I learn along the way.
Projects
Work Experience
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Execution of role transition plan from UX/UI to Product Designer.
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Management and implementation of the new Design System (GEMA), hand in hand with the technology team.
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Preparation of Career Path for team roles.
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Implementation of a new role within the structure, Product Designer (Design System), allowing scalability and maintenance of the product.
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Increasing the design team capacity in 23% with the same team.
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Creation of the new version of the homepage of the Propiedades.com marketplace that Habi has in Mexico, increasing conversion by 22%.
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Development of a loyalty plan for users through qualitative and quantitative research, resulting in the gamification of the product.
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Improvement in the conversion funnel of property publication, identifying quick wins that increased the conversion rate by 7%.
- Leader of the creation of the new version of the platform's homepage, increasing by 140% the diversification of products in users and achieving a 2.8X increase in final product conversion.
- Improvement in the fund creation flow, increasing the final cash-in of the product by up to 50%.
- Transversal work on the platform, with an impact on initiatives in Colombia, Peru and Chile.
- Research for each of the initiatives, managing to capture early feedback.
- Strategic decision making with the stakeholders.
- Generation of the new web portal channel for the product of international stocks.
- Direct communication with development teams, QA, SH.
- Active participation in decision-making in the discovery process with the stakeholders.
- Conducted user research, created personas, journey maps, cardsorting, wireframes, high fidelity prototypes, visual designs, and user tests.
- Creation of design systems that ensure a scalable project.
- Leader of UX/UI designers cluster in order to guarantee quality on delivery process with clients and support the career plan on the company.
- Reduced customer support dependency for new members by 40% in SURA Fiduciary.
- Design leader
- Increased user satisfaction by 75% in Steward Colombia by redesigning the platform experience.
- Work closely with developers and CTO to enhance product features and achieve business goals.
- User research, UX flows, wireframes, interaction design, interactive prototypes.