I was responsible for designing brand identity and packaging concepts for a number of client accounts. I collaborated with internal design teams, brand strategists, freelancers, illustrators, and photographers to create groundbreaking brands with effective packaging systems.

I helped develop and art direct a number of visual identity and packaging concepts across a wide spectrum of clients. I also designed and illustrated artwork for premium custom merchandise across an even wider range of clients, working with vendors and clients through to production.

I contracted with Hero Design Studio for layout design and brand identity work among other self-initiated projects.

I was responsible for developing and executing logo identity concepts as well as presenting work and cultivating relationships with clients.

I was part of the Interact Brands design team that helped develop the rebrand and packaging system for Hot Pockets. In the six months following the launch of the new design, Hot Pockets’ sales increased by 39% compared to the same period during the prior year.

I was part of the Interact Brands design team that helped develop the brand and packaging system for Local Weather, a new sports hydration drink.

I was part of the Interact Brands design team that developed the rebranded packaging system for Country Archer Provisions.

I was part of the Interact Brands design team that helped develop the rebranded packaging system for Goodpop, organic and responsibly-sourced popsicles.