Meredith Lanska

The Forge team created a powerful toolkit for creating beautiful and user-friendly applications on the EigenLayer platform. With the increasing popularity of EigenLayer and its role in revolutionizing Ethereum, there was a need for cohesive and intuitive user experiences across the ecosystem.

This design system provides a comprehensive set of design guidelines, components, and resources that empower developers and designers to build consistent interfaces that align with EigenLayer’s brand standards.

Supported the rollout of an upcoming rebrand through a platform-agnostic multi-brand design system that created a new unified, flexible, and scalable baseline user experience that could unify their native apps, and adapt to their current and future needs, and support the launch of a new product channel going zero-to-one on the MVP of their first responsive web product.

We're thrilled to share a behind-the-scenes look at our process as we design a v1 design system & web app for Webprints new 3D printing community platform!

Follow along at #forgewebprints as we share posts & videos showcasing our journey. #buildinginpublic is new and exciting to us but way outside our comfort zone. Join us!

Generative and evaluative research; requirements gathering; physical product design; digital product design (UI/UX); audio design; oversaw team building physical prototypes; designed, created, and tested digital UI/UX prototypes of in-store charging; mapping; and on-cart tablet UX.

In conjunction with the University of Hawaii's Community Design Center, Forge led the digital transformation of the Hawaii Public Housing Authority from mostly offline data and business workflows to helping the organization write a cloud platform RFP; strategic field and organizational research to gather messaging and user requirements for customer messaging, documentation, guided workflows, official website, and resident portal; design and development of a new, scalable website; and the design of an entirely new resident portal.

Massive platform-agnostic multi-brand design system for an umbrella company with dozens of web media properties, consultancies, software, and managed services.

Slight redesign of ads measurement in Ads Manager, Power Editor, and various insights tools to introduce a scalable framework for accommodating the growing amount of ad formats and placements available to advertisers in measurement and Facebook Ads & Business tools.

Role: Owner (Product Manager, UX designer)
Auditing of all public metrics across all Facebook family platforms; identification of redundant or confusing metrics (either due to inconsistent naming conventions or lack of clarity of how the metric is calculated); company-wide coordination with content strategy, product management, design, and engineering to establish more scalable and clear metric naming, descriptions, and help documentation to help reduce confusion of what a metric is, how it is calculated, and how it is often used in conjunction with other metrics to derive particular insights; and the design of contextual in-product help and education UI components and interactions.

Supported the launch of reactions on Facebook through PMing and product design of reaction measurement in Facebook Ads, Page Manager, Page Insights, and more.

Supported the launch of Instagram ads measurement in Facebook Ads Manager and Power Editor by establishing a new framework for the growing number of potential ad placement platforms and formats.

How and why our remote UX design agency moved to a 4-day workweek without a reduction in pay or benefits and without increasing rates.

Tips on Collaboration Tools and Best Practices

Notable clients: Google Analytics, Square, MeetingHero, Varo Money, Prosperworks, Zapier, SmartRecruiters, and more.