Between 2013 and 2018, I led the development and implementation of all communications for Forever: The Campaign for Forest Park’s Future, one of the most ambitious fundraising campaigns in the country for a public park. Vehicles included a large-format publication for leadership donors (designed by Paul Bussmann; written by me), a short film for the campaign (produced and shot by Once Films), a campaign microsite (simple site built in-house), and more. Proud to say the effort met and exceeded the ambitious goal (one of the largest for a public park), raising $139 million from private donors and securing significant earned media coverage.

This microsite allows visitors to stream hours of audio from the forests, prairies and waterways of 1,300-acre Forest Park. I was invited to speak about the project at the Greater & Greener International Parks Conference in Minneapolis/St. Paul in July 2017.

Working with designer Paul Bussmann, I was the internal lead for the in-depth, multi-stakeholder process of developing a new brand and messaging platform for Forest Park Forever. I’ve spoken frequently about this project, including at the 2018 American Marketing Association Non-Profit Conference.

Cross-platform, GPS-enabled interactive map of 1,300-acre Forest Park, one of the most beautiful public spaces in the U.S. Featuring key information on 100+ Park destinations, the device-agnostic web app has attracted more than 350,000 users since launch and become a model that other cities and parks have shown interest in following. Designed and developed by TOKY.

While at TOKY, I spent a year-plus helping develop and edit this book by Washington University in St. Louis professor Gautam Yadama, with photographs by Mark Katzman. Published by Oxford University Press. In 2013, Wash. U’s Chancellor hand-delivered a copy to President Clinton.

On ListenForestPark.org.

For my role as spokesperson for Forest Park Forever through 2018.

For my role as Editor-in-Chief of St. Louis Magazine through 2010.

Worked with William H. Gass and his friend and longtime collaborator Michael Eastman to publish their special prose/photography project “Abstractions Arrive: Having Been There All the Time” as an interactive iPad-only e-book. The reception included a surprising spotlight by The New York Times. In summer 2016, I removed the e-book from Apple’s bookstore and published the 15,000-word Gass essay — and companion photographs by Eastman — on Medium with the URL AbstractionsArrive.org.

Thesis: Krzysztof Kieslowski's "Three Colors" Trilogy