Stephen Schenkenberg

Stephen Schenkenberg

St. Louis, He/him


25+ years in content — for brands, nonprofits, and media orgs. I ❤️ strategy, words, and design.

2013 — 2018
Strategic Communications Director at Forest Park Forever
2010 — 2011
Owner at The Schenkenberg Studio
2005 — 2007
Owner at The Schenkenberg Studio
2007 — 2007
Editor at NIATx, UW-Madison
1999 — 2002
Director of Communications at Sigma Chi International Headquarters



Executive producer for this video podcast, hosted by Adobe Executive Creative Director Adam Morgan.


Between 2013 and 2018, I led the development and implementation of all communications for Forever: The Campaign for Forest Park’s Future, one of the most ambitious fundraising campaigns in the country for a public park. Vehicles included a large-format publication for leadership donors (designed by Paul Bussmann; written by me), a short film for the campaign (produced and shot by Once Films), a campaign microsite (simple site built in-house), and more. Proud to say the effort met and exceeded the ambitious goal (one of the largest for a public park), raising $139 million from private donors and securing significant earned media coverage.


This microsite allows visitors to stream hours of audio from the forests, prairies and waterways of 1,300-acre Forest Park. I was invited to speak about the project at the Greater & Greener International Parks Conference in Minneapolis/St. Paul in July 2017.

Forest Park Forever Rebrand at Forest Park Forever

Working with designer Paul Bussmann, I was the internal lead for the in-depth, multi-stakeholder process of developing a new brand and messaging platform for Forest Park Forever. I’ve spoken frequently about this project, including at the 2018 American Marketing Association Non-Profit Conference.


Cross-platform, GPS-enabled interactive map of 1,300-acre Forest Park, one of the most beautiful public spaces in the U.S. Featuring key information on 100+ Park destinations, the device-agnostic web app has attracted more than 350,000 users since launch and become a model that other cities and parks have shown interest in following. Designed and developed by TOKY.


While at TOKY, I spent a year-plus helping develop and edit this book by Washington University in St. Louis professor Gautam Yadama, with photographs by Mark Katzman. Published by Oxford University Press. In 2013, Wash. U’s Chancellor hand-delivered a copy to President Clinton.


"Guiding the Rebrand" at American Marketing Association Nonprofit Conference

On the Forest Park Forever rebrand.

"Park Soundscapaes" at City Parks Alliance International Conference
Frequent media interviews and appearances

For my role as spokesperson for Forest Park Forever through 2018.

Frequent media interviews and appearances

For my role as Editor-in-Chief of St. Louis Magazine through 2010.

Side Projects


Edited and published "The Ear's Mouth Must Move: Essential Interviews of William H. Gass." The collection, published on Medium, includes a dozen or so of Gass's finest interviews, complete with related audio, video and photography.


Worked with William H. Gass and his friend and longtime collaborator Michael Eastman to publish their special prose/photography project “Abstractions Arrive: Having Been There All the Time” as an interactive iPad-only e-book. The reception included a surprising spotlight by The New York Times. In summer 2016, I removed the e-book from Apple’s bookstore and published the 15,000-word Gass essay — and companion photographs by Eastman — on Medium with the URL


2018 — 2019

9-month civic and personal leadership program.

1998 — 2000
Master's of Arts in Liberal Studies at Northwestern University

Thesis: Krzysztof Kieslowski's "Three Colors" Trilogy

1992 — 1996
BA, Writing-Intensive English at Marquette University