Scarlett Fu

Scarlett Fu

Senior UI Artist in Düsseldorf

Levelling up on concept art

2 months ago

About

Currently a Senior UI Artist at Ubisoft.

LinkedIn
Art Prints
Gumroad

Work Experience

2019 — Now
Senior UI Artist at Ubisoft Düsseldorf
Düsseldorf, Germany

• After Action Report style refresh concept, development & implementation
• Asset creation & concept development
• Collaborative concept art across projects
• Battle Pass style refresh concept, development & implementation
• Game features, screens, UI elements, animations concept & development
• Event-related assets concept design
• Print product & merchandising concept & design
• Company-wide ERG logo concept & design
• ERG logo design consultation cross-ERGs, -team, -studios
• Fullscreen Preview development & implementation
• Developer collaboration for asset management (Perforce)
• Documentation of implemented work (Confluence)
• Ideation with multidisciplinary teams & stakeholders
• Illustration & iconography
• Asset refinement, implementation & integration
• Technical implementation using Anvil, Phoenix tools

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• Content Review Team (Winner, Diversio Workplace Impact Award 2023)
• Co-Lead, W.E. Germany ERG

2018 — 2019
Principal Web & UX Designer at Codemasters
Southam, United Kingdom

• UX Flow development based on user data from Analytics team
• Iterative design proposals presentation to Stakeholders, Analysts, Programmers, & Designers
• Interactive wireframes & mockups creation using XD & Figma
• Designing prototype UI for in-house app & website (ongoing development)
• Reviewing design methodologies for optimization
• Optimizing game design methods
• UI conception & implementation

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Chairperson & Founder for Dive In – Diversity & Inclusion Group

2016 — 2018
Graphic Designer at Crytek
Frankfurt am Main, Germany

• Art conception & implementation
• Marketing materials & merchandising artwork
• Asset creation for Crytek corporate website
• Brand guidelines for Robinson: The Journey & CRYENGINE
• Branding templates for communication
• Concept & pitch deck development
• Web product concept & implementation (banners, overlays, newsletters)
• CRYENGINE rebranding (research, analysis, strategy, design)
• Direction development & presentation for print & web
• HUD concept & creation
• Illustration & infographic design
• Mentoring Junior Designers
• Print management (internal & external partners, contractors liaison)
• Strategic research & branding analysis
• UI conception & design
• Web assets for CRYENGINE forums
• 3D modelling (Blender)

2015 — 2016
Concept Artist / Designer at Cavebear Games
Online, Remote

• Character concept design
• General concept design
• UI implementation
• Branding design

2012 — 2015
Designer at DBOX
London, United Kingdom

• Working alongside with CGI Artists to deliver brand campaigns & guidelines for real estate, arts & culture
• Design conception
• Design research
• Artworking
• Print management

2012 — 2012
Project Manager at Corporate Edge
London, United Kingdom

Projects

2024
Rainbow Six Siege – Year 9 at Ubisoft

released on PC/XBOX One/XBOX Series X/S/PS4/PS5

2023
Rainbow Six Siege – Year 8 at Ubisoft

released on PC/XBOX One/XBOX Series X/S/PS4/PS5

2022

released on PC/XBOX One/XBOX Series X/S/PS4/PS5

2021

released on PC/XBOX One/XBOX Series X/S/PS4/PS5

2020

released on PC/XBOX One/XBOX Series X/PS4

2019

released on PC/XBOX One/XBOX Series X/S/PS4

2019

released on PC/XBOX ONE/PS4/Stadia

2019
Unannounced Project at Codemasters
2019
DiRT Rally 2.0 at Codemasters

released on PC/XBOX ONE/PS4

2018
Unannounced Project at Crytek
2018

released on PC/XBOX ONE/PS4

2016

released on Oculus Rift/Oculus Quest

2016

released on PC (VR Only)/Steam/PSVR/Oculus

2015
The Morgan at Phoenix Property Investors

Side Projects

2021

Indie game created as tribute to the Yayagram, created during Fem Devs Game Jam 2021.

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Help grandma remember.

Read the messages from your grandchildren, find clues in your room to figure which grandchild sent the message. Reply and unlock the memory in the photo album.

Inspired by: The Yayagram, a device built by Manuel Lucio Dallo that allowed his grandmother to use the messaging app Telegram in a way that is reminiscent of a phone switchboard.

2017

Melon X is an annual science fiction conference in Hong Kong.
A rising star in the world of science fiction, Melon X invites science fiction writers, creatives and professionals from China and the West to share, brainstorm and be inspired.

The result was a series of images re-imagining Hong Kong's skyline for the Melon X's first annual event.

Certifications

2019
Member from Interaction Design Foundation
2019
Creative Partner from World Design Consortium

Awards

2022

Celebration of the people behind the scenes of the games industry.

2022

Listed as part of 100 of the video game industry’s most inspiring women who are having a positive impact and are pushing boundaries.

2019
Silver – Visual Design & Communication from A' Design Award
2012
Poster Award – Gold from Graphis Annual
2016
On Your Bike at Nolia's Gallery
London, United Kingdom
2010
Metamorphosis at London Design Festival
London, United Kingdom

Features

2017
FX Posé on ImagineFX Magazine

October 2017

2015

Speaking

2023
Art Panel at SGDA Summit
Online

Volunteering

2021 — Now
Co-Lead at W.E. Germany

German chapter of the W.E. (Women for Equity) ERG

2019 — Now
Worldwide

Judge, Women in Games Global Awards 2021

2023 — 2023
Judge at Game Dev Heroes

Education

2022 — Now
Concept Art Mentorship for Entertainment Design at Raymond Tan Mentorship
2011 — 2012
London, United Kingdom

Course Representative for 2011/2 Class of MA Graphic Branding and Identity

2007 — 2010
London, United Kingdom

Course Representative for 2010 Class of Graphic and Media Design, Design for Advertising Pathway
Degree Show Committee Member
University Hockey Team