Sara Khoo

Sara Khoo

Senior Product Designer in Toronto, she/her

Contact

Website

Work Experience

2021 — Now
Senior Designer at Deloitte
Toronto, Ontario

Owned end-to-end design for 10+ large clients across various industries, facilitating user workshops and crafting custom analytical tools that drive client decision-making. Led the design of a $38M tech transformation project for a Crown Corporation, managing a team to deliver a cloud-based internal portal and 25 dashboards, centralizing the client’s daily workflows.

2020 — 2020
Marketing Design Intern at Zynga
Remote

Owned the redesign of a global HR recruitment wiki. Led the design of social media graphics, driving a 15% increase in LinkedIn engagement, 50% surge in Instagram traffic. Presented branding strategy ideas to senior leadership and designed impactful assets that drove ~200% increase in career site applications.

2019 — 2020
Marketing Design Assistant at Western University
London, Ontario

Designed and executed marketing campaigns in different mediums. Redesigned the residence orientation leaders campaign and design assets, resulting in 30% increase in applications. Designed a creative billboard campaign with 10 placed at major intersections in London, increasing number of student residence applications.

2019 — 2019
Marketing Design Intern at Digital Finance Institute
Toronto, Ontario

Executed social media strategies for large-scale events, increasing Twitter impressions by 572% and LinkedIn engagement by 508%. Optimized content of email communications and design of event graphics, driving attendance growth for flagship event by 63%. Administered event with $500 budget, achieving turnout of 150+ people. Improved functionality and design of WordPress website, resulting in 154% increase in number of visitors.

Side Projects

2024

Finalist in Deloitte's Global Viz Games (2024)

2023

Won First Place in Deloitte’s Global Viz Games (2023)
Featured as Tableau's Viz of the Day (June 7, 2023)

Awards

2024
Finalist from Deloitte Viz Games

One of 4 finalists for Deloitte Viz Games 2024 among 38 countries, 419 teams and 603 participants. In 2024, the theme was the Olympics.

2023
First Place from Deloitte Viz Games

Crowned the winners of Deloitte Viz Games 2023 among 375 participants in over 25 countries. In 2023, the theme was Net Zero and Climate Change.

2022
Gold Dot Award from Deloitte

Awarded to individuals who have relentlessly went above and beyond.

2021
Bronze Dot Award from Deloitte

Awarded to individuals who have done something noteworthy and made significant contributions to drive towards an outcome.

Education

2016 — 2020
Bachelor of Management and Organizational Studies at Western University
London, Ontario