About
A UX Researcher and Strategist with over three years of experience in graphic design and video editing, specializing in branding, marketing, and content creation. Proven ability to transform client visions into impactful design solutions across platforms. Currently pursuing a career in user experience design, leveraging strong communication skills, technical knowledge, and a deep understanding of user needs to create user-centered designs.
Projects
Conducted a content audit to enhance the user experience across digital platforms.
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Analyzed existing content to identify gaps and areas for improvement.
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Developed a content strategy that streamlined information architecture for better navigation.
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Collaborated with the design team to create engaging content layouts.
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Presented findings to stakeholders, highlighting actionable insights to enhance user experience.
Developed a user experience strategy aimed at improving visitor engagement and accessibility within the market.
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Analyzed existing user pathways and conducted usability tests to identify pain points.
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Created an accessibility plan to ensure all visitors could navigate the space effectively.
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Worked with stakeholders to implement design recommendations and enhance visitor experiences.
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Compiled a report detailing findings and suggested improvements for future enhancements.
Focused on enhancing the user experience for a health and wellness brand through effective branding and content strategies.
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Conducted user research to identify target audience needs and preferences.
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Created wireframes and prototypes to visualize design concepts.
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Developed branding guidelines to ensure consistency across all marketing materials.
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Collaborated with the client to align design solutions with their vision and objectives.
An online platform designed to connect first-time job seekers with employers by focusing on skills rather than experience. The platform includes innovative features that empower users to showcase their abilities and potential.
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Collaborated with a cross-functional team to define project goals and user requirements.
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Developed key features like skill challenges and personality assessments to enhance user engagement.
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Implemented Agile methodology, participating in sprints and regular stand-up meetings to track progress.
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Conducted user testing sessions to gather feedback and refine the user interface.
Developed an Android app that helps users find nearby buses and bus stops, enhancing urban transportation efficiency.
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Collaborated with a team to define app functionalities, focusing on real-time bus tracking and user-friendly navigation.
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Integrated features that allow users to check bus timings, schedules, and purchase tickets via e-wallets.
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Conducted usability tests to refine the app interface based on user feedback.
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Created documentation to guide users in navigating the app effectively.
Created a social networking site that allows users to connect and interact with others.
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Utilized PHP and MySQLite to develop essential features such as user profiles and messaging.
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Designed intuitive user interfaces to facilitate easy navigation and interaction.
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Conducted user feedback sessions to refine features and improve engagement.
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Collaborated with a team to ensure timely delivery of project milestones.
Designed and developed an online plant store that provides expert advice for plant care.
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Used ASP.NET and Visual Studio to create a responsive and user-friendly interface.
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Integrated features that allow users to browse and purchase plants easily.
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Conducted user testing to refine functionalities and enhance the overall shopping experience.
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Developed content to educate users on plant care and maintenance.
Side Projects
Designed a minimalistic logo for a customized clothing studio, emphasizing personal branding.
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Conducted discussions with the client to understand their vision and requirements.
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Developed multiple design concepts and presented them for feedback.
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Finalized the logo incorporating specific color requirements and client initials for a unique identity.
Created a logo and comprehensive stationery suite for a trading services company, focusing on their business themes.
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Researched industry standards and competitor branding to inform design choices.
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Developed a cohesive visual identity across all stationery elements, including business cards and letterheads.
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Collaborated with the client to ensure alignment with their branding strategy and business goals.
Work Experience
As a freelancer, I work with diverse clients across various industries, focusing on branding and digital design. My projects often involve creating visual identities and promotional materials that drive engagement and conversion.
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Led various design and branding projects, specializing in visual identities, responsive websites, and promotional videos.
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Delivered bespoke design solutions that exceeded client expectations, resulting in increased engagement and conversion rates.
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Developed brand identities and marketing collateral, enhancing customer interaction and recognition.
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Designed intuitive websites that improved user experience and accessibility.
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Directed and edited promotional videos for social media platforms, significantly boosting audience engagement and reach.
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Established consistent branding systems, ensuring cohesive client touchpoints from logos to social media visuals.
At Saevah, a media company focused on health products, I managed video content to optimize viewer engagement across platforms like YouTube and Instagram.
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Managed and edited video content for HPFY, increasing viewer engagement through optimized media.
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Streamlined content production workflows, reducing project timelines and improving efficiency.
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Automated tracking processes for video production, saving significant time per project.
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Collaborated with scriptwriters to produce product videos that increased traffic to key product pages.
During my tenure at Khodiyar Automotive, a company specializing in automotive solutions, I led initiatives to enhance the brand's image through innovative design.
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Transformed the brand image by redesigning the logo and marketing materials for greater visibility.
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Developed comprehensive marketing collateral, including brochures and digital advertisements, contributing to business growth.
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Created engaging social media content that led to a significant increase in organic engagement.
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Executed digital advertising campaigns that secured major partnerships with local businesses, enhancing market presence.
At the CIIE.CO, I supported marketing efforts aimed at promoting innovative startups.
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Collaborated with the marketing team to expand channels and promote company events.
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Designed marketing materials, including posters, digital invites, and brochures, enhancing the visibility of events and initiatives.
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Contributed to the overall marketing strategy through creative and effective design solutions.
Education
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Focused on user experience design, interactive media, and digital storytelling.
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Developed a comprehensive understanding of design principles and methodologies through hands-on projects.
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Specialized in software engineering and application development.
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Engaged in various projects that reinforced programming and analytical skills.
Developed foundational knowledge in programming languages, database management, and software development.
Certifications
Gained knowledge in key digital marketing concepts, including SEO, social media marketing, and online advertising strategies.