About
About me:
🙇🏻♀️ As a driven individual with a passion for UX design, I am deeply committed to putting the user's voice at the forefront of my work. With the growing importance of UX in shaping company decisions, I aspire to be a UX designer with strong storytelling skills that strike a balance between user needs and business goals. My goal is to make the digital landscape a better place for everyone by championing the user's voice.
👩🏻💻 In addition to UX design, I am eager to expand my knowledge in the field by exploring the connections between UX and development. To achieve this, I am currently strengthening my skills in front-end technologies such as HTML, CSS, and JS, as well as in data analytics using SQL, R and Python.
🌱 Open to help individuals break into UX, raw and honest conversation of the good, the bad, and the ugly. I have had the opportunity to engage with individuals exploring a career switch into UX, and is willing to share my experiences and offer guidance to those looking to transition into UX or those seeking to explore their career path in a different field. I firmly believe that finding one's passion is a cause for celebration and joy.
[Note: Currently on a break from ADPList, do reach out here if you'd like to arrange an ad hoc session]
Other things I am up to:
✌🏻 I am a ceramic artist/potter on the side and run a humble online store for functional homeware. Mainly targeting drinkware and functional tableware forms. Much still needs to be learnt, currently studying on glaze chemistry to concoct my own glazes and achieve my personal style and colour as an artist.
Awards
The Insurance Asia Awards gathers Asia's leading insurance companies and recognises their exceptional initiatives, products, and solutions. Since 2016, over 130 insurance companies from 30 countries have been honoured with this prestigious award.
Work Experience
✌🏻 Working in a kick-ass collaborative team, innovating and creating experiences for Singlife digital products in #abetterway.
✨ Successfully Launched Digital Journeys:
• Singlife CareShield
• Singlife Shield Starter and Health Plus Starter
• Singlife Motor Insurance
• Singlife General Insurance Portfolio (Travel, Personal Accident, Home) - Supported the team
🛒 Online Purchase Journeys
• Spearheaded the end-to-end research, design, ideation, stakeholders buy in concept of Singlife’s Purchase Journeys.
• Achieved significant conversion and click through rate metrics for this revamp
• Iterative rework of the CJ and UI design for the direct purchase journeys across different products, life, general insurance, investment.
💳 Payment methods on mobile
Working on payment methods in Singlife app to top up Singlife Account and Paying to businesses.
👷🏻♀️ Design Systems
Worked on Singlife's design system while having a blast of a time with the team and Figma's new update of variables and redefining of foundations to achieve a more complete design system.
• Organising and refining colour styles, typography and components into variables based on atomic design 2.0 structure
• Collaborated and worked closely with the design team on standardising our components across all platforms
• Documentation and identifying the use cases of components for standardisation and a one source of truth
✨ After acquiring valuable insights from mentors on ADPlist while breaking into UX, and gaining experience as a UX designer over the past years, I am eager to share my knowledge and give back to the community.
📙 I wish to engage with fellow designers who are starting their journey in UX, as well as mid-career professionals who are considering a switch to UX. I believe that by putting myself out there as a mentor (fellow peer), I can make a positive impact in helping others navigate the industry and gain the necessary skills to succeed.
An innovative tech consultancy based in a regional collaborative agile environment. Heavily focused on OTT platforms, creating beautiful usable solutions with a human centric approach for clients.
• Presented and aligned screens based on the business requirements, journeys and user stories, working closely with clients.
• Worked extensively on revising and managing the design system for OTT products. With fluency in atomic design, components, auto-layout and design guidelines - material design, human interface guidelines.
• Designed and prototyped screens across multiple types of devices with a responsive mobile first approach (Mobile, Desktop, TV)
• Achieved improved customer satisfaction and compliance ratings from consumer service sectors for MNC accounts. (Banking, Tech, FMCG)
• Led secondary research for features inventory and understanding user flows for mobile applications in the local market for clients.
• Initiated departmental document digitisation, for ease of accessibility, auditing and monitoring of project information
Clients worked with: OCBC, Standard Chartered, NTUC, Kantar TNS, IPSOS Korea
Education
As an individual that strongly believes in how research is able to help create better informed design decisions, I decided to further my education through IxDF. Seeking to grow and solidify my understanding of User Research and User Experience Design.
Working as a UX Designer, I understood the importance of collaboration with front-end development. This kickstarted my journey on learning Responsive Web Development (HTML/CSS/JS) on FCC.
Graduated from 12-week full-time immersive programme on UX design consisting of concept and client projects
Certifications
Projects
Played a core role along with my product owners, leading this initiative with support from fellow UX Designers from my team.
The goal of this was to introduce the new Singlife branding and make the purchase of GI consumable and easy to purchase. This initiative was also coordinated with the engineering team, where common components are utilised to reduce the workload and time spent across the design and engineering workflow. This greatly reduced the time needed to revamp our whole GI portfolio.Played a core role along with my product owners, leading this initiative with support from fellow UX Designers from my team. The goal of this was to introduce the new Singlife branding and make the purchase of GI consumable and easy to purchase. This initiative was also coordinated with the engineering team, where common components are utilised to reduce the workload and time spent across the design and engineering workflow. This greatly reduced the time needed to revamp our whole GI portfolio.
The successful launch of Singlife's new product which caters to online purchase of shield insurance. It is a no-frills product with little or close to no underwriting, whereby answering a few questions you can get a quote with interactive graphs and video explainers to help you understand the product features, and clear your health underwriting.
The digital journey went through another revamp from Singlife's CareShield design system, and introduces a fresh design with more interactive components and use of cooler colour palettes to reduce eye strain for users that tend to spend long time spent on digital devices. It is designed with a mobile first approach, hence you will not lose out any form of information even when purchasing on mobile.
The pilot product for this redesign is Singlife CareShield a pretty well-known product in the financial industries and by customers. This initiative looked into customer journeys, translating quantitative and qualitative data along with research studies, helping us make informed decisions into our final design.
This project sets a base template, with defined components and interactions for all future direct journeys and self serve products across L&H, GI, Investment.
Project Case Study: samuelquah.com/getaquote
Final Production: singlife.com/en/disability-…
- Worked in an agile environment, redesigning the platform (mobile app, responsive web, website, tv) for client
- Reworking of different journeys (onboarding, streaming, exploration, subscription) across the application to identify key pain points and problem solving through designing with a user-centric approach- Worked in an agile environment, redesigning the platform (mobile app, responsive web, website, tv) for client - Reworking of different journeys (onboarding, streaming, exploration, subscription) across the application to identify key pain points and problem solving through designing with a user-centric approach
Writing
A reflection of my learning in my career as a UX designer, and working on self-improvement
A thoughtful opinion of research in UX.
Reviewing my time learning on IxDF and the how it has helped my growth as a UX Designer